GOAT USA LAUNCHES NEW YORK GIANTS CO-BRANDED LIFESTYLE COLLECTION

Fans can visit Giants' Social Media Channels for a chance to win Giants x GOAT USA merch, pregame field experience and tickets to an upcoming game

NEW YORK, Sept. 9, 2026 /PRNewswire/ -- GOAT USA, the American casual lifestyle brand built on confidence, connection, and community, today announced an exclusive co-branded collaboration with the New York Giants through the NFL's local collaboration program. It is the brand's first collaboration with an NFL team, pairing GOAT USA's signature style with one of football's most storied franchises.

The collection features GOAT USA's signature graphic tees and hoodies all co-branded with the Giants logo, giving fans a versatile lineup to wear from the tailgate to the stands.

To celebrate the launch, GOAT USA and the Giants are launching a sweepstakes where fans can enter for a chance to win a game day experience at a Giants home game.

"GOAT USA was built on showing up for the communities and teams people care about most, so partnering with a franchise with this much history and this passionate a fan base is exactly the kind of collaboration we set out to do," said Dylan McLaughlin, Co-Founder of GOAT USA. "We wanted this collection, and this sweepstakes, to give Giants fans something special, both to wear and to experience."

"GOAT USA brings a fresh, authentic point of view and unique ability to connect with generations of Giants fans," said Nilay Shah, SVP, Marketing & Brand Strategy at the New York Giants. "The sweepstakes creates the opportunity for Giants and GOAT USA fans to take game day to the next level while representing the exclusive drop. It's a great example of what it looks like to deepen our connection with our community through shared experiences, culture, and fandom."

Founded in 2016 by three friends, Rich Alfaro, TJ Cristina, and Dylan McLaughlin, GOAT USA began selling T-shirts from a folding table at youth sports tournaments on Long Island. It grew through the communities it showed up in, spreading by word of mouth from teammates and families to entire towns. Ten years later, the brand attends hundreds of events a year and is carried in 1,000+ wholesale doors and nine standalone GOAT USA stores nationwide.

This collaboration arrives as GOAT USA marks its 10th anniversary, a milestone for a brand that started on local sidelines and continues to grow through partnerships with some of the biggest names in professional sports.

The collection will be available beginning September 9th at 10 AM ET at goatusa.com, GOAT USA retail doors, and at the Giants team store at MetLife Stadium on gamedays.

The sweepstakes will run from 10 AM ET September 9th through 11:59 PM ET September 12th. No purchase is necessary to enter or win. Complete details and official rules will be available at giants.com/goatusasweeps.

About GOAT USA: Founded in 2016 in a Long Island basement by Rich Alfaro, TJ Cristina, and Dylan McLaughlin, GOAT USA is the American casual lifestyle brand built on confidence, connection, and passion. Designed for everyday greatness and rooted in community, GOAT USA inspires every person to be the greatest version of themselves. For more information, visit www.goatusa.com.

ABOUT THE NEW YORK GIANTS: A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. The Giants have won eight championships: 1927, 1934, 1938, 1956, 1986, 1990, 2007 and 2011. After twice winning two titles in five years, the Giants are the only NFL franchise with Super Bowl victories in four consecutive decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 102nd season of play this fall.

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SOURCE GOAT USA