SCOTTSDALE, Ariz., April 22, 2015 /PRNewswire/ -- GoDaddy Inc. (NYSE: GDDY), the world's largest technology provider dedicated to small businesses, announced today it has acquired the domain name portfolio business of Marchex. The transaction included approximately 200,000 domain names and was completed for $28.1 million in cash with additional earn out considerations.
"GoDaddy views this as a unique opportunity to acquire a large group of high quality names and make them available to businesses worldwide," said GoDaddy Senior Vice President and General Manager Mike McLaughlin. "These names have not been generally available to the public. This means we're able to bring more visibility and liquidity into the market for businesses everywhere. This is not a new direction for us, we have no plans to acquire additional domain names or expiring names."
This acquisition builds on GoDaddy's broader strategy to combine the primary and secondary domain name markets. GoDaddy acquired the world's largest premium domain marketplace, Afternic, in Sept. 2013 and has now extended that technology platform to significantly increase the number of premium domain names available in its search results.
GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With approximately 13 million customers worldwide and more than 59 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.
SOURCE GoDaddy Inc.