GoDaddy awarded its global media, digital and analytics and insight business to the agency. GoDaddy has worked with MEC in India and in the UK since March 2014, and this new agreement expands their relationship to include all global markets. The business will be led out of MEC New York, with support from its San Francisco office.
The appointment builds on GoDaddy's strategy to move to a more personalized marketing experience for small business owners around the world looking to leverage technology to help them easily start, confidently grow and successfully run their own ventures.
"Our decision to move GoDaddy's media business to MEC is a natural step as GoDaddy expands our business globally. We looked for a strong partner with local media expertise and global technology and tools to help drive forward our efforts to reach small businesses at the right time with the right medium. MEC shares our passion and vision for delivering locally-relevant, targeted messaging to connect with people worldwide," said GoDaddy Chief Marketing Officer and Executive Vice President of Digital Commerce Phil Bienert.
"GoDaddy is a brand that has been bold in both its approach and determination to reach and engage its customers. We are energized by the company's ambitious drive globally and excited by the challenge to deliver creative media solutions built for today's digitally-enabled world," said CEO of MEC North America, Marla Kaplowitz.
GoDaddy is now serving more than 13 million customers in 42 markets and 37 countries around the world. Headquartered in Scottsdale, Ariz. U.S., GoDaddy has facilities across 14 other locations including Washington, Massachusetts, Iowa and California in the U.S. Globally, GoDaddy has locations in Australia, Brazil, Canada, India, Mexico, Singapore, The Netherlands and U.K.
GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With more than 13 million customers worldwide and more than 61 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what's possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
© 2015 GoDaddy Inc. All Rights Reserved.
Source: GoDaddy Inc.
SOURCE GoDaddy Inc.