Goddess Maintenance Co. Named Finalist in the 2026 BeautyMatter Awards

Goddess recognized for its innovative approach to the Best Breakthrough Haircare Conditioner category

NEW YORK, Sept. 16, 2026 /PRNewswire/ -- Goddess Maintenance Co., the only professional hair care brand built entirely around hair longevity, has been named a finalist in the Best Breakthrough Haircare (Conditioner) category of the 2026 BeautyMatter Awards, which recognize the people, brands and businesses pushing the beauty industry forward.

Hair longevity is among the fastest-emerging positions in hair care, and almost every brand entering it asks a consumer to wait. Results are promised at twelve weeks, three months, or longer. Goddess was built on the opposite premise: hair longevity you don't have to wait for. Multi-depth, full-fiber hair longevity. Immediately seen and felt from the first use, building resilience that compounds over time.

"Hair longevity is the new era in hair care. Almost every brand entering it asks a consumer to wait for proof. We built Goddess on the opposite conviction because we believe proof is owed to consumers sooner than that. They should see and feel it the first time they use the product, and experience the compounding effects twenty washes later. Longevity should be something that is felt and experienced, not something just promised."

Goddess's BioTech Blowout™ Restorative Conditioner is the proof. In a blinded independent study of 106 participants, 92% agreed it did not weigh their hair down after a single use. By the third wash, weightlessness, detangling and combing ease had all improved further. Among those with curly to coily hair, 96% agreed it did not weigh curls down. In a category that asks for three months, the evidence arrived instantly and compounded results came in just three washes.

Laboratory testing showed the technology at work. Cleansing strips the lipids that keep hair flexible. After twenty washes with a harsh sulfate detergent, an independent lab found the conditioner had restored lipid levels in bleached hair to a point statistically indistinguishable from untreated hair, demonstrating the formula's ability to replenish a critical component of the fiber, even in hair compromised by chemical damage

The conditioner is built on the Goddess Molecule™, a multi-depth, dual-peptide technology developed from skin science and adapted for hair. Skin care has long accepted that preventing damage beats correcting it. Goddess Maintenance Co. applies the same principle to hair, addressing all of its components at once, from proteins to lipids. Over time, that means better color retention, less breakage and less reliance on repair.

The BeautyMatter Awards recognize excellence across the entire beauty value chain. Finalists are selected by an independent panel of industry experts who evaluate submissions on relevancy, impact and innovation.

"In a world that has become increasingly transactional, we remain committed to recognizing good work based solely on merit," said BeautyMatter Founder and CEO Kelly Kovack. "Being named a BeautyMatter Awards finalist means the work stood out on its own in an incredibly competitive field of submissions from across the beauty industry."

About Goddess Maintenance Co.
Goddess Maintenance is a professional biotech company founded on skin science, offering full-fiber hair longevity products for a difference that's seen and felt from the first use. Guided by BioProtection™, our innovation philosophy, each product offering utilizes the newest technology for hair health that compounds over time. With formulas designed to be concentrated multi-taskers, routines and services get shorter as hair gets stronger, performing better and lasting longer. Independently third-party tested. Available to both the professional and consumer.

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About BeautyMatter
The rules of engagement have changed, and success requires a lens that is cross-vertical and looks beyond the obvious confines of the industry. As a group of brand builders, operators, and investors, we don't just cover the news; we understand how to provide crucial context, making information and data actionable. BeautyMatter is recognized globally as an essential resource for beauty insiders, filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view.

We curate, cultivate, and create content that informs and inspires those defining the future of beauty. We believe real connection happens organically, and everything we do is aimed at creating value for our global community.

SOURCE Goddess Maintenance Co.