GODIVA Unwraps a Holiday Masterpiece for its Centennial Celebration

From a new Masterpiece flavor and an exclusive NYC dining experience to a limited-edition artist collaboration, GODIVA chocolates create memories that last beyond the holiday season

NEW YORK, Nov. 10, 2026 /PRNewswire/ -- GODIVA has a long-standing tradition of making every holiday brighter and every gift more meaningful, celebrating the season through the artistry of chocolate and the joy of giving.

GODIVA, the legendary chocolatier founded in Belgium in 1926, continues its 100th anniversary celebration this holiday season. GODIVA brings its artistry in chocolate to life through indulgent new creations and festive gifts for chocolate lovers of all ages. Discover a robust selection of Masterpiece gifts for everyone on your list, including the NEW Dark Chocolate with Raspberry Ganache Masterpiece, now available at Target and Walmart; the 50-piece Assorted Masterpiece Tin; gift-ready holiday bags; festive star ornaments; novelty Santas; and more.

Whether you're gifting a thoughtful treat or adding a touch of chocolate luxury to holiday celebrations, GODIVA makes every moment a masterpiece worth savoring and sharing.

"A century of chocolate. A lifetime of making moments special," said Ahad Afridi, Chief Marketing Officer, Americas at pladis. "For 100 years, GODIVA has helped make life's sweetest moments unforgettable. This holiday season, GODIVA is celebrating that legacy with iconic chocolates, new collections, and unexpected collaborations that bring people together in delicious new ways."

Unwrap What's New from GODIVA

GODIVA is bringing even more sweetness to the holiday season with an assortment of new flavors, festive packaging, and limited-edition offerings that reimagine some of its most beloved collections, creating new ways to gift, share, and celebrate with loved ones:

• NEW Dark Chocolate Raspberry Ganache Masterpiece: GODIVA's beloved Masterpiece collection gets a festive update, including a new Dark Chocolate with Raspberry Ganache flavor, pairing rich dark chocolate with a smooth raspberry ganache center. Available in a Raspberry Masterpiece Holiday Bag (SRP $7.49) at Target and Walmart retailers.
  
  
• NEW Holiday Masterpiece Assorted Bags: Discover an assortment of Heavenly Milk Chocolate with Ganache, Decadent Dark Chocolate with Ganache, and Dark Chocolate with Smooth Caramel. Each individually wrapped piece offers its own distinctive flavor and texture, giving everyone a favorite to reach for. Now available at Target and Walmart (SRP $7.49).
  
  
• Gift-Ready Masterpiece Boxes: For moments both big and small, discover the Assorted Masterpiece Holiday Tin (SRP: $55.00), the Masterpiece Holiday Star Ornament (SRP: $18.00), and the Masterpiece Holiday Santa Box (SRP: $18.00), each available to order on Godiva.com.
  
  
• Holiday Gift Boxes: Two signature GODIVA Belgian chocolate collections arrive dressed for the season. The refreshed Gold Collection features an assortment of exceptionally Belgian crafted pralines beneath festive red-and-gold packaging, while the Signature Truffles Collection  features an exquisitely rich curation of Belgian truffles and an elegant green-and-gold holiday design. Both are available in 8-piece (SRP $22.00) and 15-piece (SRP $40.00) gift boxes at Macy's and Godiva.com

A Centennial Celebration Comes to Macy's Herald Square   

To celebrate the season and 100 years of GODIVA and Macy's Thanksgiving Day Parade® marches, GODIVA's executive chef chocolatier Thierry Muret has partnered with chef Jakob Sleight of Macy's Herald Square's Stella 34 Trattoria to create an exclusive dessert featuring GODIVA Masterpiece at its core. Served from November 1 through December 31, this special GODIVA Masterpiece Ganache Torte—a rich and velvety layered chocolate creation—is the perfect festive addition to Macy's signature holiday experiences, including their Breakfast with Santa events and Macy's Thanksgiving Day Parade Viewing Party.

100 Years of Craftsmanship, Reimagined Through Art

Launching for a limited time beginning November 10, the GODIVA x Ekrem Yalçındağ Centennial Collection Art Edition celebrates the brand's 100th anniversary through the distinctive lens of contemporary artist, Ekrem Yalçındağ. With only 1,000 boxes available in the U.S., this limited-edition collaboration can be found exclusively on GODIVA.com, making it a rare and collectible way to celebrate a century of chocolate craftsmanship.

The collection translates Yalçındağ's work into packaging, textiles, and bespoke chocolate moulds inspired by the feeling of home. His artwork brings a contemporary expression to the craftsmanship and shared moments that have defined GODIVA for generations.

Each beautifully designed box features one of two distinctive artworks by Yalçındağ:

• Centennial Collection Art Edition Tablets, featuring four brand new tablet flavors like Gold Chocolate with Salted Caramel Pieces, and Milk Chocolate with Pistachio. Each tablet is molded into a bespoke chocolate mold crafted in the form of "Feels Like Home", an original work created by Yalçındağ. Inside each box is a textile featuring the artwork, creating a tangible connection to the original piece.
  
  
• Centennial Collection Art Edition Carrés, featuring GODIVA's signature dark and white chocolates. The Carrés take their inspiration from "Impressions", Yalçındağ's 2014 oil-on-canvas work. Reinterpreted on the packaging, each box becomes a giftable work of art.

From the chocolate aisle to the heart of Herald Square, GODIVA's centennial holiday season continues to celebrate the many ways chocolate has brought people together for the past 100 years, delivering a suite of experiences and new Masterpiece offerings to make this year memorable for all.  

For more information and to shop GODIVA's holiday collection, visit GODIVA.com.

About pladis
pladis is one of the world's fastest growing snacking companies and its portfolio includes much loved brands including McVitie's, GODIVA, and Ülker. pladis also owns regional brands Jacob's, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savory biscuits, wafer, cake, and chocolate.

Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 27 bakeries across 11 countries and is founded on collaboration, agility and resilience. As a responsible business, delivering the highest quality products and exceptional service, pladis' products have the potential to reach more than four billion people across the world.

As a global leader in premium chocolate, GODIVA was founded in Brussels in 1926 by master Belgian chocolatier, Pierre Draps. It has an established global footprint across more than 100 markets where customers can expect to find Godiva products in many fine retailers, online, and, depending on the market, at brick-and-mortar locations like boutiques and cafes.

Godiva was acquired in 2008 by Yıldız Holding of Türkiye. pladis and GODIVA are subsidiaries of Yildiz Uluslararasi Gida Yatirimlari AS.

SOURCE GODIVA Chocolatier