Godrej Consumer Products Appoints Tori Davis-Artis as Chief Commercial Officer for Hair Care, North America

ATLANTA, May 12, 2025 /PRNewswire/ -- Godrej Consumer Products, featuring a portfolio of personal care, wellness products and home care essentials available in over 85 countries, announced the appointment of Tori Davis-Artis as its new Chief Commercial Officer for Hair Care, North America. Davis-Artis will lead the development and execution of commercial strategies and acceleration of growth across diverse product portfolios, including Strength of Nature, which includes such brands as African Pride, Just for Me, and Darling. She will also lead and direct retail partnerships, ecommerce channels and digital marketing. Her appointment reinforces the company's commitment to strengthening its customer relationships and creating dynamic product offerings.

"I am thrilled to welcome Tori to her new role and am confident that her visionary leadership will foster collaboration and innovation. Her extensive and unique experience is ideal to driving significant growth and further building our brand communities," said Chitwan Singh, CEO and Managing Director of Godrej Consumer Products, North America.

With over two decades of experience in the consumer goods industry, Davis-Artis most recently served as Chief Operating Officer at Walker & Company, where she led end-to-end commercial operations and product development. Prior to that, she drove the retail expansion of Bevel, scaling the brand from under 1,000 to over 10,000 retail doors across Target, Walmart, Ulta, and the beauty supply channel.

Davis-Artis spent more than 20 years at Procter & Gamble, where she led commercial, strategy, and go-to-market efforts for some of the company's most iconic brands — including Olay®, Old Spice®, Pantene®, Tide®, Pampers®, and Bounty®. Her work spanned multiple business units and channels, building deep expertise in omnichannel growth, inclusive brand building, and operational excellence.

"Joining Godrej to lead Strength of Nature Sales & Marketing feels like coming full circle. These brands have been a part of my life and my community for as long as I can remember. It's an honor to now help shape their future," said Davis-Artis.  "I am especially inspired by our commitment to serve the underserved — to create high-quality, affordable beauty rooted in real science and real culture. There is purpose in this work, and I am proud to be part of a team that sees and celebrates the beauty in everyone."

Davis-Artis holds a B.S. in Marketing from Howard University and an MBA in Finance from Wilmington University.

About Godrej Consumer Products, North America

One of the largest global players in the exciting hair care market for Black women, Godrej Beauty Company is the only of its kind to serve both hair extensions and hair care. Godrej has bold ambitions of becoming the leading beauty, home, and personal care player across North America and Africa.

FOR MORE INFORMATION & INTERVIEW REQUESTS:

Nicole Newsum / [email protected] / 646.642.3097

Michelle Pascal / [email protected]

SOURCE Godrej/ Strength of Nature