GoGo squeeZ™ and TerraCycle®, Inc. Get Families "GoGo Going" Green on Earth Day With New Recycling Initiative

NEW YORK, April 21, 2011 /PRNewswire/ -- Just in time for Earth Day, GoGo squeeZ, the first squeezable, re-sealable, 100 percent fruit applesauce snack in the U.S., has teamed up with upcycling and recycling pioneer TerraCycle®, Inc., to create a way for families to recycle used GoGo squeeZ pouches. TerraCycle's Brigade® programs allow people to collect and recycle everyday product packaging -- including that previously assumed to be non-recyclable -- and contribute to the creation of new, eco-friendly items made from post-consumer waste.  

Families nationwide can now join a GoGo squeeZ Brigade®, collect their used GoGo squeeZ pouches, and send them to TerraCycle to raise funds for a cause of their choice. To participate, consumers can download a free UPS shipping label from their TerraCycle account and mail in their used pouches at no cost. For each GoGo squeeZ unit that TerraCycle receives, the Brigade member earns two points, redeemable for a variety of charitable gifts or a donation of 2 cents to put toward their school, religious organization, community group or a charity of their choice. TerraCycle will then recycle the collected packaging into unique products. Past recycling initiatives have turned post-consumer waste into equipment for community playgrounds, affordable eco-friendly products such as tote bags, and much more.

"In their busy day-to-day lives, parents seek simple ways to positively impact their families as well as their communities and the world. Choosing a healthier snack option such as GoGo squeeZ can help improve the well-being of one's family, and is a delicious way for parents to give their kids a moment of simply good active fun," said Meena Mansharamani, Managing Director for Materne North America. "Similarly, recycling used GoGo squeeZ pouches through a TerraCycle Brigade is a small effort that can make a big difference."

"We are excited to team up with GoGo squeeZ and pass on the recycling message to younger generations," said TerraCycle CEO Tom Szaky. "Enlisting the whole family in a challenge to gather and send in used packaging is both fun and simple. Plus, it's exciting for GoGo squeeZ fans young and old to see their collected waste turned into something truly useful. I encourage families to incorporate recycling into their lives not just on Earth Day, but every day."

For information on setting up a Brigade in your area, visit www.Terracycle.net.

About Materne

Materne North America is a fast-growing company committed to improving the lives of kids and families by offering healthy, natural fruit snacks in convenient pouches.

Materne GoGo squeeZ was launched in the US in June 2008 to offer American families the opportunity to enjoy our no spoon, no mess, all natural squeezable applesauce when on the go! Each pouch provides 3/4 serving of fruit and supports our mission to American consumers: Helping parents feed their kids better foods when they are on-the-go!

GoGo squeeZ is sold at Whole Foods, Costco, Walmart, Publix and a growing list of other major retailers, and was recently featured on "Good Morning America," CHOW.com, and Parents magazine as a top healthy snack for children.

Outside of the U.S. and especially in France, GoGo squeeZ is sold as Pom'Potes. Since the brand's inception in 1998, Pom'Potes has grown into a major snack brand in France, selling more than 1.6 billion pouches across Europe.

You can find us at www.materne.us and on Facebook, Twitter and YouTube.

About TerraCycle

TerraCycle, Inc. is an international upcycling and recycling company that takes difficult to recycle packaging and turns it into affordable, eco-friendly products. Founded in 2001, TerraCycle (www.terracycle.net) is the world's leader in the collection and reuse of non-recyclable post-consumer waste.

TerraCycle works with over thirty major brands in the U.S. (and in a growing number of other countries) to collect used packaging and products (chip bags, candy wrappers, juice pouches, pens, toothbrushes, etc.) that would otherwise be destined for landfills. It repurposes that waste into new eco-friendly materials and products that are available online and through major retailers.

The waste is collected through TerraCycle's Brigade programs, which are free fundraisers that pay schools and non-profits for every piece of waste they collect and return. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit us at www.terracycle.net.

SOURCE Materne