GoGo squeeZ Expands Goodness on the Go Campaign With Cross Country Roadtrip

NEW YORK, May 13, 2015 /PRNewswire/ -- GoGo squeeZ is kicking off summer with an expansion of its Goodness on the Go national advertising and brand campaign. In a time when families are preparing for summer camp and road trips, and round-the-clock snacking has become the new form of eating, access to healthy and diversified portable snacks has become more important than ever. In fact, according to a recent study, 51% of consumers said they eat three or more snacks daily, and 21% said they eat on the run, grabbing whatever food they can in place of a meal. With more adults and children snacking than ever before, GoGo squeeZ, the widely popular squeezable, no-mess, 100% fruit, applesauce-based pouch, is taking its Goodness on the Go campaign quite literally on the go with a large-scale consumer engagement program that will touch thousands of consumers in need of better for you snack options in more than 12 cities across the United States.

"As a mom, I understand how hard it is to find a snack that can travel with us that isn't junk food. At GoGo squeeZ, our mission is to offer snacks that are healthy and portable – but still taste great – to keep the entire family going despite busy schedules. The Goodness on the Go campaign was created with this very mission in mind," said Jeannette Cornell, Vice President of Brand Management and Communications at Materne North America. "By bringing Goodness on the Go to families where and when they need it most, we're celebrating healthy snacking moments and enabling kids to enjoy a better for you option without sacrificing nutrition or taste."

Taking Goodness on the Go
GoGo squeeZ has teamed up with experiential marketing agency MKG to change the perception of on the go snacking one parent at a time. Beginning on May 15^th, a fleet of cross-country GoGo Karts, featuring the brand's iconic helicopter cap, will hit the road to spread awareness of healthy on-the-go snacking options to kids and parents. Additionally, a pop-up Goodness Machine designed by a former NASA engineer will visit three cities around the country where it will launch GoGo squeeZ pouches into the air before parachuting down into the waiting hands of eager young consumers, and will capture the experience to share with friends.

Since its wildly successful advertising launch in January 2015, GoGo squeeZ is broadening its Goodness on the Go Campaign through a fully integrated marketing plan featuring digital and social with the #ISPYGOGO hashtag. A content series meant to generate ongoing social conversations and a digital program utilizing consumer generated content to drive awareness and engagement will also be featured.

For more information about Goodness on the Go and for the most-up-to-date GoGo Kart and Goodness Machine schedule, please visit us on Facebook or tweet us @GoGosqueeZ. 

ABOUT GOGO SQUEEZ
Since 1998, GoGo squeeZ has been the leading squeezable, all natural, 100% fruit applesauce in a pouch. With over 2 billion of our innovative pouches sold to on-the-go families around the world, our team of responsible farmers, growers and employees take care in the products we deliver to consumers and customers. GoGo squeeZ is the perfect on-the-go snacking solution, featuring more than 20 SKUs of squeezable applesauce in a variety of flavors. Each GoGo squeeZ pouch is crafted with the highest quality natural ingredients sure to suit the needs of both kids and grownups. For more information on GoGo squeeZ and to purchase its product collections visit gogosqueez.com.

Media Contact:
Brenna Tudor, Allison+Partners
email: [email protected] / phone:­ 646-428-0623

Photo - http://photos.prnewswire.com/prnh/20150512/215645
Logo - http://photos.prnewswire.com/prnh/20150512/215642LOGO

SOURCE GoGo squeeZ

Related Links

http://www.gogosqueez.com