GoGo squeeZ Gets Kids Moving and Kicks Off the GoGo Gang at Kick It Soccer Tour

NEW YORK, June 16, 2011 /PRNewswire/ -- GoGo squeeZ, the first squeezable, re-sealable, 100 percent fruit applesauce snack in the U.S., is bringing a fun and healthier active snack option to a soccer field near you. As part of its ongoing commitment to encouraging active play, the brand has teamed up with Kick It, the nation's largest 3v3 soccer tour, to bring active kids and their fun-minded families a wholesome snack and opportunities for innovative play as a National Sponsor of the summer 2011 tour. Designed with families on-the-go in mind, GoGo squeeZ is packaged in convenient re-sealable pouches with a built-in straw, and requires no refrigeration, which means no cooler, spoons or mess, whether on the field or off.  

This summer, the GoGo squeeZ Squad will be offering samples to hungry kids at 60 stops on the Kick It tour. In select cities, families can also get moving by joining the GoGo Gang, GoGo squeeZ's nation-wide brigade dedicated to getting a bit of GoGo Time — simply good, active fun — squeezed into each and every day. The GoGo Gang will kick off its recruitment by providing kids with fun challenges that will help them enjoy imaginative play throughout the weekend. These GoGo-fueled tour stops include Santa Monica, Calif. (June 18); Orlando, Fla. (June 18); Charlotte, N.C. (June 25); St. Louis, Mo. (July 9); Indianapolis, Ind. (July 16); Chicago, Ill. (July 16); Atlantic City, N.J. (July 30); The Colony, Texas (July 30). At select stops, families can even share the GoGo Gang fun with others, both on-site and at home, by capturing their GoGo Moments in digital photos, complete with fun costumes and props. When the GoGo Gang is 100,000 members strong, GoGo squeeZ will build a playground in an underserved community, making it easy and fun for children in the area to get their GoGo Time. When membership reaches 250,000, GoGo squeeZ will build playgrounds in two more communities.

"Our goal is to help all kids enjoy GoGo Time on a daily basis, and we hope to do just that by working to build playgrounds in communities that need them most," said Meena Mansharamani, Managing Director for Materne North America. "Our partnership with Kick It allows us to show parents and kids that healthier snacking can be simple, playful and fun, while encouraging families to get active by joining the GoGo Gang, ultimately creating safe, fun spaces in which others can experience the simple joy of outdoor play."

Whether it's before the first kick, on the sidelines at halftime, or celebrating a game well-played, GoGo squeeZ is a playful snack option for GoGo Time, one that pleases active kids and parents alike. "Every soccer parent and anyone who has ever carpooled to and from practice knows that you need to strike a balance between a wholesome and easy snack you want to give to kids and a fun, tasty snack that kids crave," said Dan Cramer, founder of Kick It, EVP Lagardere Unlimited. "We're thrilled to team up with GoGo squeeZ to celebrate the launch of the GoGo Gang, and to bring hungry soccer players across the country a snack that offers 100 percent fruit goodness, while still being fun to eat."

Each pouch of GoGo squeeZ provides three-fourths serving of fruit, and is gluten-free, dairy-free, and made with no refined sugar, artificial flavors or preservatives. Available in five flavors, AppleApple, AppleBanana, ApplePeach, AppleStrawberry and AppleCinnamon, GoGo squeeZ is available at major retailers nationwide for a suggested retail price of $2.99 per four-pack. For more information on joining the GoGo Gang, visit www.materne.us, or visit the GoGo squeeZ Facebook page.

About Materne's GoGo squeeZ

GoGo squeeZ all natural squeezable applesauce is simple, yummy fun, and it delights like a game of tag or a run through the sprinkler in the backyard.

We believe in real fun foods that are easy, smart and fit into moms' busy lives, giving them the freedom to say "yes" more often when their kids want a treat. 

Since 1998, billions of Materne's innovative pouches have been sold to families around the world to enjoy for breakfast, in lunchboxes, on the run, during errands, at games and always with a smile. It's a happier way to get just a little bit healthier every day.

GoGo squeeZ is sold at Whole Foods, Costco, Walmart, Target, Publix and a growing list of other major retailers, and was recently featured on "Good Morning America", CHOW.com, and in Parents magazine as a top healthy snack for children. 

For more information, please visit: www.gogosqueez.com or find us on Facebook, Twitter and YouTube.

About Kick It and Lagardere

Established in 1990, Kick it is the nation's largest and most established 3v3 soccer tour, involving 80,000 players ages 6-15 and 400,000 spectators.  

Kick It's parent company, Lagardere Unlimited, is a global sports agency specializing in talent representation, event production and management, television and new media production, sales of broadcast rights, content development, and corporate marketing consultation.

Registration for Kick It is available at www.kickit3v3.com/.

SOURCE Materne