NEW YORK, Sept. 7, 2016 /PRNewswire/ -- As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor GoGo squeeZ® with the 2016 Women's Choice Award®, based on extraordinary recommendations from their female customers.
The two-part selection process entails a customer satisfaction survey given to thousands of women across the country. This is intended to help customers identify the brands that are tried, tested and highly recommended by women. GoGo squeeZ received excellent survey scores as a 9 out of 10 Customer Recommended brand for Fruit Squeezers, in addition to the vast majority of customers rating their experience with and the overall quality of GoGo squeeZ as 'extremely satisfied.'
"The Women's Choice Award's mission is to identify which brands are most recommended by women," said Delia Passi, CEO and Founder. "By carrying the Women's Choice Award seal, brands like GoGo squeeZ signify their commitment to empower women to make smart buying choices."
"We are honored to receive the Women's Choice Award," said Philippe Harousseau, Chief Marketing Officer, Materne North America Corp. "The recognition of this award helps to further deliver on our mission of empowering women to promote healthier and happier lives for their kids and families."
Female consumers represent a driving economic powerhouse controlling 65%, or approximately $20 trillion annually, in global spending and more than 80% of US spending according to the Harvard Business Review and the Continuum's Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92% of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America's Most Recommended brand by women.
Passi commented on how the Women's Choice Award serves as a competitive differentiator in today's cluttered marketplace by explaining, "When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer – women."
Since its launch in June 2008, GoGo squeeZ has been committed to providing families with all-natural on-the-go snacks. GoGo squeeZ has proven that it is possible for on-the-go snacks to be made with simple, natural ingredients that are nutritious and delicious, allowing kids to squeeZ more goodness into each day.
Earlier this year, GoGo squeeZ announced a multi-year partnership with Action for Healthy Kids (AFHK) and Olympic Gold Medalist, three-time Olympian and child nutrition advocate, Dominique Dawes, as the brand's Goodness Ambassador. The partnership intends to help bring healthy nutrition habits and physical activity to schools across the country. In her role as the GoGo squeeZ Goodness Ambassador, Dawes will educate kids and families about the importance of eating right and adopting a healthy lifestyle at a young age.
"We are pleased to salute GoGo squeeZ for their focus on excellence, a commitment that is recognized by women consumers nationwide," said Passi.
ABOUT GOGO SQUEEZ Since 1998, GoGo squeeZ has been the leading squeezable, all natural, 100 percent fruit applesauce in a pouch. With over 2 billion of our innovative pouches sold to on-the-go families around the world, our team of responsible farmers, growers and employees take care in the products we deliver to consumers and customers. GoGo squeeZ is the perfect on-the-go snacking solution, featuring more than 25 SKUs of squeezable applesauce and yogurt in a variety of flavors. Each GoGo squeeZ pouch is crafted with the highest quality natural ingredients sure to suit the needs of both kids and grownups. For more information on GoGo squeeZ and to purchase its product collections visit gogosqueez.com.
ABOUT THE WOMEN'S CHOICE AWARD® The Women's Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the leading advocate for female consumers, WomenCertified Inc., home of the Women's Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.