Gogo Vision to Go Live on Approximately 400 American Airlines Aircraft in 2012

Gogo Extends Introductory Pricing through October

Sep 14, 2011, 10:00 ET from Gogo

ITASCA, Ill., Sept. 14, 2011 /PRNewswire/ -- Gogo, the world's leading provider of in-flight connectivity and an innovator in in-flight entertainment, today announced that American Airlines, will expand Gogo's new streaming video product – Gogo Vision – onboard approximately 400 American Airlines aircraft.

(Logo:  http://photos.prnewswire.com/prnh/20110715/CG34837LOGO)

The expansion of Gogo's new streaming video product on all of American's Gogo-equipped aircraft will be completed by the end of 2012.  American, which became the first to launch Gogo's video product in August, currently has the service up and running on their fleet of 15 Boeing 767-200 aircraft.

In addition to the video expansion, Gogo has extended an introductory pricing offer of $.99 per TV show and $3.99 per movie through Oct. 15, 2011.  With the purchase of a video, travelers will also receive a free Gogo Wi-Fi session for use on a later flight.  Customers do not have to purchase in-flight Wi-Fi to purchase a movie or TV show.   

"We definitely feel that our video product is a game-changer for the industry and American continues to be at the cutting edge with this technology," said Ash ElDifrawi, Gogo's chief marketing officer.  "Gogo Vision offers airlines a low-cost, light-weight, easy-to-install solution that's very different from traditional IFE."

Gogo Vision features a growing list of nearly 200 movies and TV shows from major Hollywood studios to offer customers a range of entertainment choices.  Customers can sort titles by movie or TV, genre, length of feature, and other categories.  Trailers are available for complimentary viewing prior to renting content.  Movies and TV shows will remain accessible for viewing after the customer has landed – movies for 24 hours and TV shows for 72 hours.  Unexpired rentals will be available for playback on the ground by using the same device and browser used onboard.

"Initial customer feedback shows our Entertainment On Demand product is a hit with our customers and we feel that it's a great example of how we continue to deliver products that our customers truly value," said Rob Friedman, American's Vice President – Marketing. "In addition to our expansion news today, we  are thanking our customers for their loyalty by extending the free internet and introductory pricing offers until October 15."

About Gogo®

Gogo® is fast becoming everyone's favorite part of flying. By allowing travelers to get online, in air, Gogo keeps them connected to life. Using the Gogo exclusive network and services, passengers with laptops and other Wi-Fi enabled devices can get online on all domestic AirTran Airways, Delta Air Lines, and Virgin America flights and on select Air Canada, Alaska Airlines, American Airlines, United Airlines, and US Airways flights.

Back on the ground, Gogo's 350+ employees in Itasca, IL and Broomfield, CO are working to continually redefine flying as a productive, socially connected, and all-around more satisfying experience. Connect with us at www.gogoair.com, on Facebook at www.facebook.com/gogo and on Twitter at www.twitter.com/gogo.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines fares are also available through Kayak.com and Priceline.com, as well as thousands of travel agencies worldwide. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

Contact:
Steve Nolan
(630) 310-2468

SOURCE Gogo



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