SALAMANCA, N.Y., Oct. 7 /PRNewswire/ -- Gold prices soared to a record high of $1348/ounce this week as more and more Americans look to take advantage of the opportunity to earn cold, hard cash by trading in gold jewelry, old watches, and even gold fillings. Cash for Gold services have flourished since the economic downturn as families and individuals find creative ways to ease the financial strain of recession.
However, with cash for gold companies popping up all over the place, consumers are wary of who they can trust. According to the Better Business Bureau's website (BBB.org), one company advertising heavily on cable television networks has had 337 complaints in the past 36 months. From complaints about pricing discrepancies to poor customer service, finding a legitimate business that delivers on its promises can prove to be difficult.
"It can be challenging to earn the trust of new customers in an industry that has so suddenly become saturated with less than honest competition," says John Kolokouris, President and Founder of ExpressGoldCash.com. "We are fair, we are honest, and unlike many of our competitors, we guarantee our service."
Top10CashforGold.com took an independent look at top online gold buyers. They ranked Express Gold Cash #1. One important factor was that they have maintained an A+ Better Business Bureau ranking without receiving a single complaint. Additionally, they offer a 30-day guarantee during which they store your gold. Why is this important? Because if your gold has been melted, there is no recourse for an offer that you do not approve. Not only does Express Gold Cash quote the highest price for gold, they actually deliver.
While many consumers are interested in selling their unwanted gold, the primary reason for their reluctance is that they are unsure of its value. Confusing jargon like troy ounces, pennyweights (dwt), karats, and grams makes many people uneasy about selling their gold because they don't know the true value.
"We want our customers to see exactly how much their gold is worth so that they can make an informed decision," says John.
To help educate consumers and combat disingenuous pricing tactics, Express Gold Cash developed a Gold Value Calculator to make it simple for consumers to accurately estimate the value of their gold. Updated daily based on the price of gold, the Gold Value Calculator puts consumers' minds at ease by providing a simple, accurate value estimate.
The Gold Value Calculator can be found on their website, ExpressGoldCash.com.
"After over a decade in this industry, we know that the best way to reach more customers is to educate them," John explained. "The more information we can provide, the more comfortable people will feel with our business. At the end of the day, it's not about flashy advertising or ripping people off like so many of our competitors do. It's about being fair, honest, and doing good business."