HOUSTON, April 15, 2015 /PRNewswire/ -- Alonzo Pierce, CEO of Top Shelf Brands Holdings, Inc. (a Nevada Corporation) (OTCPK: DKTS), is pleased to announce that the company has received label approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB) for its premium, erotic flavored Besado Oro Tequila.
The "Oro" fanciful name was chosen to replace "Anejo" so that the marketing of Besado Oro and Besado Platinum could be streamlined into a single edgy campaign. For those not familiar with Spanish, Oro means gold.
"It truly is time to release the passion," said a jubilant Pierce. "The world's first erotic herbal-flavored Tequila is on the precipice of making history."
As mentioned in the Besado Platinum announcement, DKTS will now register Besado Oro, which is made from 100% Blue Agave, and will be distributed in Florida, Louisiana, Texas, Georgia and Nevada.
With the label approvals in hand, Top Shelf management and advisors are set to roll out a new Besado website. Development of the site has been under way for a few weeks and will be unveiled sometime in May. Top Shelf Brands will make sure that Besado has a strong social media presence as well.
"Before we can successfully engage both the media and our consumers, we must have our website and social media channels activated," Pierce said. "This will provide our distributors, retailers, on-premise account holders and consumers with a far better understanding of our brands so that when Besado Oro and Besado Platinum Tequilas hit the top shelf, the demand for product will already be in place."
Point of sale promotional items for both products are also in the production stage. Besado Oro Tequila will be hitting the shelves with a competitive suggested retail price.
About TSB: www.drinktopshelf.com
Top Shelf Brands Holdings incubates, creates, markets and supplies branded alcoholic beverages with an initial offering of Tequila, Liqueur and Bourbon. Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge. Top Shelf Brands is dedicated to "Incubating and Creating Brands People Talk About". Top Shelf Brands is positioned to capitalize on the $1 trillion spirits industry. Strong growth in the industry is anticipated primarily in the premium category.
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Top Shelf Brands Holdings, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE Top Shelf Brands Holdings, Inc.