GolfNow Founder Brett Darrow Partners With IBS To Launch 'Play18 Solutions,' A New Data-driven Marketing And Operations Solution To Help Golf Courses Increase Rounds And Revenue

New Company Will Serve as an Alternative for Golf Course Owners and Operators to Drive Direct Rounds and Stop Reliance on Barter System that Threatens Golf Industry

Dec 02, 2013, 13:30 ET from Play18 Solutions

RICHMOND, Va., Dec. 2, 2013 /PRNewswire/ -- Following its recent acquisition of T-Links, IBS, Inc. along with Quick18 founder Brett Darrow today announced the formation of Play18 Solutions, a multi-faceted, fully integrated marketing solutions company that allows semi-private, resort and daily fee courses to more efficiently drive rounds and revenue while retaining control of their pricing structure and customer data, resulting in increased profitability and customer management.

Play18 utilizes a combination of T-Links cloud-based reservation system, IBS POS and online business intelligence coupled with Quick18's digital marketing tools, to capture customer and sales data resulting in highly effective, targeted marketing campaigns.  

Unlike other industry providers who implement a barter system with the course's premier tee times and then resell them at dramatically reduced prices, Play18 Solutions replaces the dependence on a barter system with a performance-based pricing structure, allowing courses to keep their pricing structure intact.

"Play18 Solutions provides much-needed remedies to problems that have crippled the golf industry in recent years," said Brett Darrow, founding partner and CEO of Play18 Solutions and founder and former CEO of GolfNow. "With Play18 Solutions, our courses regain control of pricing, customer data and substantially increase their marketing effectiveness while protecting their brand."

"Our customers have been increasingly asking us to provide an alternative to the barter system that currently plagues our industry and we saw a unique opportunity to combine our POS, tee sheet and business intelligence software with Quick18's mobile, social and marketing tools to help courses drive rounds and revenue," said Play18 President Kevin Pillsbury, former president of IBS. "We have listened to our client's requests and are excited to provide them with an alternative."  

About Play18 Solutions
Play18 Solutions is a data-driven marketing and operations solutions company serving the semi-private, resort and daily fee golf course industry. The Play18 Solution helps golf courses utilize their own customer data to drive increased rounds and revenue and significantly increase ROI from marketing. Play18 was created by the consolidation of IBS and Quick18, two software companies specializing in management solutions for semi-private, resort and daily fee golf courses. IBS, Inc., is a Richmond, Va.-based leader in club management software and Quick18 is a Phoenix, Ariz.-based leader in data-driven marketing with mobile, social and web-based solutions. For more information on Play18 Solutions visit us at

SOURCE Play18 Solutions