Good Housekeeping Recognizes Mary Kay® Age-Fighting Products

Mary Kay® TimeWise® Miracle Set® Has Earned the Good Housekeeping Seal; Mary Kay® TimeWise® Replenishing Serum+C is a Good Housekeeping Anti-Aging Awards Honorable Mention

Oct 19, 2010, 10:45 ET from Mary Kay Inc.

DALLAS, Oct. 19 /PRNewswire/ -- In a typical year, Mary Kay invests significant funds and conducts more than 300,000 tests to ensure that Mary Kay® products meet the highest standards of safety, quality and performance.  Mary Kay scientists perform rigorous testing to assess every individual ingredient, as well as each finished product.  This month and in August, Good Housekeeping recognized two Mary Kay® skin care products: the TimeWise® Miracle Set® and TimeWise® Replenishing Serum+C.

(Photo:  http://photos.prnewswire.com/prnh/20101019/NY84247 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101019/NY84247 )

Good Housekeeping Seal

After evaluation by the experts at the Good Housekeeping Research Institute, the TimeWise® Miracle Set® has earned the Good Housekeeping Seal.  The TimeWise® Miracle Set® is a powerhouse collection of age-fighting products that work together to deliver younger-looking skin for all skin types, including sensitive skin and those with Rosacea.  The set offers 11 age-defying benefits to help cleanse, exfoliate, freshen, energize, hydrate, smooth, firm, soften, protect, rebuild and reduce fine lines and wrinkles in one skin care regimen.

"The TimeWise® Miracle Set® is a flagship product for the brand that delivers advanced age-fighting benefits to millions of women worldwide," said Yvette Franco, Mary Kay Vice President, U.S. Marketing.  "We have always prized the efficacy of the TimeWise® Miracle Set® and are so proud it has been granted the prestigious Good Housekeeping Seal that has been reassuring consumers about their product-purchasing decisions for more than 100 years."  

Consumers who use Mary Kay® products are among the most loyal in the world because Mary Kay® products are safe, effective and deliver the benefits they want.  Mary Kay Inc. stands behind its products sold by Independent Beauty Consultants.  If for any reason you are not completely satisfied with any Mary Kay® product, it will be replaced without charge, exchanged or the full purchase price refunded following its return to your authorized Mary Kay Independent Beauty Consultant.  If she is no longer active, it can be returned to the Company with proof of purchase.

Good Housekeeping Anti-Aging Awards

Good Housekeeping performed their first – and largest – scientific study comparing products making age-fighting claims in a dozen categories.  TimeWise® Replenishing Serum+C is a Good Housekeeping Anti-Aging Honorable Mention in the Best Anti-Aging Serum Category, which is featured in the October 2010 issue.  

TimeWise® Replenishing Serum+C is an antioxidant-rich serum formulated with ingredients that enhance the production of new collagen*, that help keep existing collagen from breaking down* and that are known to support elastin*, the protein that gives skin its "spring," thus helping skin appear lifted and firmed, its resilience visibly improved and its complexion brightened.  TimeWise® Replenishing Serum+C is infused with Kakadu Plum extract, along with other natural plant extracts from around the world to create an exclusive formula to help skin appear lifted and firmed, while Vitamin C helps protect against free radical damage.

As noted in a recent official press release by Good Housekeeping: "The scientists at the Good Housekeeping Research Institute evaluated 90 products in 12 categories, conducting 3,000 lab tests and 5,600 before and after photos on 820 volunteers, ages 35 and older, over the course of 18 months.  The 14 winning treatments and 12 honorable mentions received the highest rankings in lab and consumer tests and will offer readers guidance to make the smartest investments in products that actually work."

Mary Kay Chief Scientific Officer Dr. Beth Lange beamed: "We are so proud to have TimeWise® Replenishing Serum+C included in the first-annual Good Housekeeping Anti-Aging Awards.  We will continue to offer our Independent Beauty Consultants and their customers the high-quality skin care products they have come to rely on."

*Based on in vitro testing.

About Mary Kay

Mary Kay is one of the largest direct sellers of skin care and color cosmetics. In 2009, Mary Kay achieved $2.5 billion in wholesale sales worldwide. Mary Kay® products are sold in more than 35 markets around the world, and the global Mary Kay independent sales force exceeds 2 million. To learn more about Mary Kay, log on to www.marykay.com or call 1-800-MARY KAY (1-800-627-9529).

About Good Housekeeping

Founded in 1885, Good Housekeeping (www.goodhousekeeping.com) magazine reaches 25 million readers each month.  In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine.  Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation.  Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions. Readers can also interact with the brand on the digital front, with Good Housekeeping mobile (m.goodhousekeeping.com). In addition to its U.S. flagship, Good Housekeeping publishes 15 editions around the world.  Good Housekeeping is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with more than 200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.8 million total adults, according to MRI, Fall 2009).

SOURCE Mary Kay Inc.



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