Good Luck Chuck to feed victims of 4/20 #MunchieCrisis
Apr 20, 2015, 11:30 ET
BOULDER, Colo., April 20, 2015 /PRNewswire/ -- Good Luck Chuck LLC proudly announces the launch of their signature line of creamy sunflower seed butter, available now in select CO stores. Founded by Aaron and Kazumi Ekalo in Boulder, Good Luck Chuck is serving their first batch of flavors: Original Sunflower Seed, the always-popular Chocolate, and the currently trending Spicy Sriracha.
When presented with the question, "who is Chuck?", co-founder Aaron Ekalo gladly shares his story. "Chuck is a dad I'd met many years ago back in South Florida. Chuck was having a hard time, which happens to all of us. I'd come in at some random point in his life and brought a little bit of luck into his and his daughter's day. Just one human helping another. Since then, Chuck's bounced back on his feet. We still manage to keep in touch during the holidays and especially Father's day."
This chance encounter sparked an idea that began to carve itself into a valuable purpose: the sense of social responsibility partnered with Aaron and Kazumi's passion for quality food.
"I thought to myself, what could I do for moms and dads like Chuck to get better access to real food? We asked a handful of friends from Miami what their idea of better-for-you foods meant to them. Across the board we consistently heard 'Sunflower Seeds and Peanut Butter'. Taking into consideration that most schools and airlines across the country are becoming peanut-free, Sunflower Seed Butter just seemed like the obvious choice."
Good Luck Chuck is ready to serve greatness to the global community. Rich with protein, creamy texture and delightful taste, Chuck is an excellent alternative for families with food allergies. Aaron and Kazumi envision a better world centered on engagement through great food and conversation, structuring their core values around quality, family, and accountability.
"We've been in the natural space for some time now with Quality Planet's Granula. After four years, we figured it was a good time to construct a model that invites even more of us access to real foods."
You can find Good Luck Chuck's Original, Chocolate, and Spicy Sriracha Sunflower Seed Butters at the following locations: Lucky's Market Longmont, Lucky's Market Boulder, Alfalfa's Market Boulder and Alfalfa's Market Louisville. For more information, visit www.goodluckchuck.com.
SOURCE Good Luck Chuck LLC