Good News, America, Business Ideas Now Come in a Box

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Dec 13, 2016, 06:48 ET

OVERLAND PARK, Kan., Dec. 13, 2016 /PRNewswire/ -- 24 hours ago, Midnight 30 LLC launched their new card game, Idea Jab™, on Kickstarter.

The Kickstarter is off to a fast start, perhaps partially aided by a couple celebrity tweets including one from best-selling entrepreneurship author Todd Henry and another from famed Hollywood actor and comedian David Koechner, who, like Idea Jab™ founders Matt Callegari and Alex Laughlin, is a Kansas City Chiefs fan.

Idea Jab™ is a tabletop card game that helps players generate their own original business ideas.

"When we started working on this, we were actually trying to sell business ideas because we're both lifelong 'business idea' fanatics, and over the years we've accumulated spreadsheets with thousands and thousands of our own new business ideas...I bet it's actually the largest list in the world," said Callegari, "but we quickly pivoted away from that once we realized the real value is in the system used to generate those ideas, rather than the ideas themselves."

Callegari & Laughlin invented the game to help aspiring entrepreneurs discover their own big ideas, but after demoing their game with local universities, colleges and start-ups, realized the game was even more valuable when used as a classroom activity and team-building exercise in the workplace.

"'Business Ideas 101' isn't a course schools typically offer," said Anna C. Lampe PHD, Executive Professor of Management and Undergraduate Program Director at the Helzberg School of Management (AACSB), "which is why I think this game is going to rapidly catch on in classrooms nationwide...The game immerses students in this all new experience of competing and collaborating to develop their own new business ideas, helping to strengthen their creative thinking skills and restore confidence in their own ideas."

As word of their game spread and the number of educators actively backing the young entrepreneurs skyrocketed.

"Innovation in the classroom is long overdue," said Peter J. Florzak MBA, Adjunct Professor at Rockhurst University, "which is why I'm so excited about this game, because it finally gives professors like me an easy way to engage with students and get them excited about entrepreneurship."

The rave reviews they've received from educators has already earned them appearances at this year's annual USASBE conference in January and the 1 Million Cups KC event in February.

Kickstarter Project Link: https://www.kickstarter.com/projects/ideajab/idea-jab-the-first-card-game-for-generating-busine

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SOURCE Midnight 30 LLC