Good Solutions Group Wins Experiential Marketing Award for NESQUIK®

May 07, 2013, 13:24 ET from Good Solutions Group


Good Solutions Group (GSG) consistently proves that small agencies remain competitive in today's business climate and execute on the level of global conglomerates. Based in Pasadena, California with fewer than a dozen employees, GSG was nominated and won the Best Single-Market Event (B-to-C) category alongside multi-national, publicly owned advertising agencies.   

Earlier this year, GSG was recognized for its development and execution of The North Face's Explore Your Parks program, which won the Outdoor USA Magazine's Best Cause Program in 2012.  NESTLE® USA also recognized GSG as a finalist for its internal marketing awards for the same NESQUIK® program, among all marketing campaigns executed on behalf of the hundreds of brands owned by the company.

The company's momentum continued in the new business realm, with GSG selected by the City of Chicago Park District and the City of San Diego to pursue corporate sponsorship initiatives and partner opportunities that connect with park visitors and active-lifestyle consumers.   

"We're honored to have our programs recognized in the same forum as some of the industry's top marketers as it underscores the creativity of our work," said Shari Boyer, CEO of GSG.  "One of our key strengths is in the area of experiential marketing and we're seeing the demand remains strong for unique ways to connect consumers to brands in a meaningful way."

About Good Solutions Group (GSG)
Good Solutions Group (GSG) is a Southern California-based marketing services company that specializes in active-lifestyle and cause marketing.  GSG works with park agencies across the country to create programs that benefit parks, people and corporate partners. Recognized as a thought-leader in cause marketing, GSG has created programs for corporations such as Coca-Cola, Toyota, General Mills, Odwalla, Honest Tea, Subaru, Canon and American Express, and created award-winning experiential marketing programs for The North Face, Nestle, and Kraft.

(Photos available upon request)

SOURCE Good Solutions Group

PASADENA, Calif., May 7, 2013 /PRNewswire/ -- Capping a streak of industry recognition and new business wins, independent marketing agency Good Solutions Group ( won an Ex Award at Event Marketer Summit, a Chicago event focused on experiential marketing programs for major brands.  The company created a series of events for NESQUIK® in New York to target retail consumers, youth athletes, weekend sports enthusiasts and consumer media through an association with Olympic gold medalists and tennis champs, Mike and Bob Bryan and the FDNY Foundation.