Good Start Genetics Announces Further Expansion of Executive Team in Preparation for Broader Markets

CAMBRIDGE, Mass., Oct. 4, 2016 /PRNewswire/ -- Good Start Genetics, Inc., a family genetics information solutions company, announced today the appointment of Mary Alice McMorrow to the position of Vice President of Marketing. In this role, Ms. McMorrow will be responsible for leading the company's marketing activities in each of its three markets: Clinical, Consumer and Pediatric.

"With Mary Alice's more than 20 years experience marketing to families, including at Procter & Gamble, General Mills, Mattel, and other leading brands, she has developed the unique ability to capture the voice of the consumer in powerful marketing campaigns across industries," commented Jeffrey Luber, Good Start Genetics' President and Chief Executive Officer. "In addition to further expanding our position in the fertility market, Mary Alice will be a strong partner in extending our brand into other markets for the family as we democratize genetic testing for millions."

"Now that genetics is moving into mainstream healthcare as a powerful tool for prevention, it's an exciting time to join the Good Start Genetics team," commented Mary Alice McMorrow, VP of Marketing for Good Start. "With the company's commitment to empowering parents with actionable information--from couples thinking about starting a family to parents using genetics as a resource for pediatric care—Good Start's proprietary technologies have the ability to dramatically broaden access to genetic testing and I look forward to playing a lead role in this journey."

Throughout her B2B/B2C marketing career, Mary Alice has managed well-known global brands, primarily targeting Mom and her family, including Stride Rite, Playskool, Safety 1st, and Always brands.  She has also held brand management positions with P&L responsibility, overseeing brand strategy, product marketing, content development, and go-to-market activities.  Most recently she was with a Boston-based startup in the creative entertainment category, leading brand development and communication to consumers.

For more information please visit: www.goodstartgenetics.com

About Good Start Genetics®, Inc.
Good Start Genetics is an information solutions company delivering best-in-class genetics offerings to growing families. Using advanced clinical sequencing, proprietary methods and information tailored to the individual, the Company's suite of offerings arm clinicians and patients with insightful and actionable information to promote successful pregnancies and help build healthy families. Its flagship genetic carrier screening service, GeneVuTM, is a comprehensive menu of highly-accurate tests for known and novel mutations that cause inherited genetic disorders, and its proprietary and advanced preimplantation genetic screening test, EmbryVuTM, based on technologies exclusively licensed from Johns Hopkins University School of Medicine, is helping a wider range of couples find their paths to pregnancy at significantly lower costs. Good Start Genetics complements these offerings with world-class customer care and genetic counseling to help families stay well-informed and best prepare for tomorrow. For more information, please visit www.goodstartgenetics.com or join us on Facebook, Twitter and LinkedIn.

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SOURCE Good Start Genetics, Inc.

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