GoodCents chooses TOA Technologies to optimize the delivery of its demand-side energy efficiency management programs

TOA's cloud-based field service management solution, ETAdirect Professional, will help the energy efficiency service provider to increase the effectiveness of its mobile workforce as it addresses demand and expands into new markets

Oct 03, 2013, 09:40 ET from TOA Technologies

CLEVELAND, Oct. 3, 2013 /PRNewswire/ -- Utilities nationwide are scaling up their energy efficiency programs and making these programs part of a standard service offering to their customers. As a result, utilities are turning to companies like GoodCents® to help design, implement and administer these programs. Responding to this growing demand, GoodCents is empowering its field workforce of energy advisors to deliver services on-time, every time, using the right technology: the proven field service management solution from TOA Technologies -- ETAdirect Professional.

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"As demand for our programs grows, we need to leverage increased visibility into field operations to enable that critical workforce to increase efficiencies and stay ahead of the growth," said Jason Oliver, chief solutions officer of GoodCents. "ETAdirect Professional is seamlessly integrated into GoodCents Connect®, our technology platform, allowing us to more effectively deliver complex demand-side management programs. It was important for us to not only deploy a field service management system that automated the delivery of the work, but to also find a solution that gave us meaningful and real-time visibility into our mobile workforce so that we can respond in a timely manner to meet and exceed customer expectations."

Kevin Craig, chief operating officer of GoodCents, added, "Working with TOA Technologies and its ETAdirect Professional solution, we will be able to do more than just schedule appointments on our employees' calendars. With its patented time-based methodology for learning how individuals perform work, ETAdirect Professional allows us to fully understand the capacity of our field workforce and create personalized schedules for each mobile employee. For GoodCents, this is going beyond basic optimization -- we're truly managing all elements of our field workforce."

GoodCents' business continues to grow as more utilities are offering cost-saving, energy efficiency and demand response programs to their customers. Through these programs, utilities can further engage with their customers, manage energy demands and reduce customers' energy consumption.

As demand increases for its services, GoodCents will utilize ETAdirect Professional to:

  • Route its field employees according to actual data based on their personal performance profiles, all in real-time
  • Track and improve metrics like on-time performance and jobs completed per day
  • Get full visibility into field workforce operations, helping management to make better, more informed decisions in the moment, and plan more effectively for the long-term

"Consumers are searching for ways to reduce their energy costs, and utilities are interested in delivering their products more efficiently and with greater reliability. This is an evolution in the energy and utilities ecosystem, and it's putting energy efficiency service providers like GoodCents right in the middle of the relationship between utilities and their customers," said Yuval Brisker, co-founder and CEO of TOA Technologies. "As GoodCents grows, the company knows that to continue to deliver its programs with the highest quality, efficiency and service, it needs to empower its field service employees with the right tools and technology. We're proud to provide the foundation for GoodCents' business transformation with the ETAdirect Professional solution, a foundation that is flexible to expand as GoodCents continues to grow throughout the United States."

TOA Technologies is the leading field service management solution provider for the global utilities industry, partnering with utilities like E.ON, one of the U.K.'s leading power and gas companies, and energy efficiency service providers like GoodCents. A leader in the Gartner Magic Quadrant for Field Service Management, TOA also has been recognized in the utilities industry, named the Smart Metering Service Provider in the 2013 European Smart Metering Awards.

About GoodCents 
With headquarters in Atlanta, GoodCents is an industry leading company that specializes in demand management and energy efficiency programs, as well as research and data analysis for utilities across North America. Founded in the late 1970s, GoodCents has provided critical services to over 150 utilities and thousands of commercial and industrial customers over the last three decades. Currently, GoodCents is engaged with over 32 utilities, managing over 55 programs in the United States and Canadian provinces, including over 45 percent of the top 25 Investor Owned Utilities. During 2013, GoodCents' staffing will surpass 500 professionals stationed in 20 offices across the country.

For more information about GoodCents, visit or call 800-653-3445.

About TOA Technologies and ETAdirect
TOA Technologies is a leading provider of field service and mobile workforce management software solutions. ETAdirect, TOA's complete cloud-based field service management application suite, holistically manages the entire service delivery process from start to finish: from the moment an appointment or service is requested, through planning, routing and scheduling, to real-time customer communications and field management. ETAdirect measures everything that happens in the field, from travel times to appointment length, and creates unique performance pattern profiles for each and every person in the field. TOA's patented statistical analysis engine then uses these personalized profiles to predict when things will happen and how long they will take. With the most accurate schedules and ETAdirect's browser-based and device-agnostic field service mobile app, mobile employees are empowered to get the job done right, on-time and the first time. ETAdirect is quickly deployed, highly configurable and easily integrated with existing CRM, ERP and other systems.

Across four continents, TOA Technologies and its ETAdirect solution suite manage diverse mobile workforces in the satellite/cable/broadband, telecom, utilities, insurance, home services and retail industries, helping them achieve their goals of reducing operational costs while dramatically enhancing the customer experience. A Leader in the Gartner Magic Quadrant for Field Service Management, TOA Technologies is headquartered in the United States and has offices throughout Europe, Latin America, Australia and New Zealand. To learn more, visit

Media contacts

Kayleigh Fitch | TOA Technologies

Sarah Huttu | GoodCents

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Yuval Brisker

SOURCE TOA Technologies