GoodFirms New Study: Around 67% of People Unfollow Brands on Social Media Due to Irrelevant Content
GoodFirms new study outlined reasons why brands/people are unfollowed on social media so that the businesses counter these barriers
Jul 31, 2019, 10:30 ET
WASHINGTON, July 31, 2019 /PRNewswire/ -- These days, digital marketing is taking up the traditional marketing channels, and undoubtedly it has become one of the key buzzwords in business. Most of the entrepreneurs hire the top digital marketing agencies that can assist them to interact with targeted customers and create awareness of their brand.
Many businesses are focusing on social media as a basic strategy as it is growing at a wrapping speed. Social media is no passing trend as day by day; more people are joining social media sites and using them. This has increased the chances of various sectors of industries to get connected with social networking and promote their branded products and services. All sizes of business are investing in top social media marketing companies to gain maximum benefits from it and stay ahead of their competitors.
Social media seems to be a virtual world, but the actions taken on it are too real, which straightway reflects on the business metrics in diverse forms such as awareness, sales, consumer loyalty, and many more. In the previous survey "Social Media Usage Report 2019: User Habits You Need to Know" performed by GoodFirms shared the insights of user habits and social media experiences with brand managers, social media marketers, and businesses. In this research, there were about 450+ social media users from worldwide.
The research team of GoodFirms figured out that in the above-stated survey, there were 4 out of every 5 people who have unfollowed a brand/person on social media. Thus, to understand the reasons clearly, GoodFirms turned out to a few more social media users from external sources and identified their experiences.
In the study, Unfollowed Brands on Social Media, the users were asked if they have ever unfollowed brand/people. The response was unexpected, which stated that about 85.12% of them did. There were several reasons, such as no longer interested, posted too much or too often, Offensive posts, lack of engagement, fake news, too many promotions. One of the main reasons to unfollow the brand on social media is irrelevant content with 66.99%.
Most of the branding experts suggested putting up relevant content on social media, as it is the best hinge that can be used to connect with your customers and prospects to generate leads, make sales and enhance your business globally.
Washington DC, based GoodFirms.co is an internationally recognized B2B research, ratings, and reviews platform. It builds a bridge for the service seekers to associate with the best partners that suit their business needs. The analyst squad of GoodFirms follows a strict methodology which incorporates three main key factors that are Quality, Reliability, and Ability.
These elements integrate with several other metrics such as verifying the complete portfolio to have a clear idea about the background of each company, years of experience in the domain area, online market penetration, and client reviews.
All the agencies are assessed considering the statistics mentioned above, compare each of them, and allot every firm with the scores that are out of total 60 — considering, these points, the agencies are indexed in the catalog of top design and development companies, best software, and other organizations from diverse segments of industries.
Additionally, GoodFirms boost the service seekers by inviting them to engage in the research process and show the evidence of their work. Hence, obtain an opportunity to Get Listed in the list of most excellent firms as per their proficiency.
Getting listed at GoodFirms will give you a chance to spread your wings and explore your business globally, attract potential customers, and gain good revenue.
About GoodFirms:
GoodFirms is a Washington, D.C. based research firm that aligns its efforts in identifying the most prominent and efficient social media marketing companies that deliver results to their clients. GoodFirms research is a confluence of new age consumer reference processes and conventional industry-wide review & rankings that help service seekers leap further and multiply their industry-wide value and credibility.
Rachael Ray
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