Goodway Group's Direct2Dealer(TM) First Network to Offer Third-Party Ad Server Verification

JENKINTOWN, Pa., Jan. 5 /PRNewswire/ -- Goodway Group today marks its one-year anniversary of the Direct2Dealer(TM) program, the only network to offer a hyper-local dynamic click-through product to be run completely within a certified third-party ad server.

The Direct2Dealer(TM) program drives cross-channel consumers directly to their closest dealer location while simultaneously landing on the vehicle build and pricing page. Consumers will view an ad running on a national site modified to serve their specific market, helping influence their offline purchase while they are deep into the purchase funnel. With third-party ad server certification, clients receive a deeper level of accountability and comprehensive reporting.

As a DoubleClick partner, Goodway Group offers the gold standard in third-party verification. DoubleClick has achieved accreditation for DoubleClick Advertising Exchange(SM) impressions and DoubleClick In-Stream broadband video measurement in accordance with the Interactive Advertising Bureau (IAB) certification process and achieved ad measurement accreditation by the Media Rating Council (MRC). The DoubleClick Advertising Exchange is the first ad exchange to be accredited by the MRC under the IAB guidelines, and DoubleClick In-Stream is the first in-stream solution for publishers to be accredited.

Direct2Dealer(TM) with third-party ad server certification launched in January 2009 with regional automotive dealer associations. The initiative allowed a national brand to improve the efficiency of their campaign by isolating their core audience and market, creating a measurable sales lift. Goodway continued launching the program to additional automotive clients and clients in other retail sectors.

"Our clients were very clear that they wanted standardized accountability and in-depth reporting with their hyper-local click-through product," said Goodway Group COO Jay Friedman. "We ultimately decided to build this product from scratch, as it was the only way to truly guarantee our clients the best level of accountability and reporting."

For more information on Direct2Dealer(TM), contact Goodway Group through http://www.goodwaygroup.com

About Beep! Automotive Ad Network

Headquartered in Jenkintown, PA, Beep! Automotive Ad Network is a 3rd-party online advertising network which enables agencies and advertisers to advertise across hundreds of sites and subsequently optimize campaign results to ensure only the best performing inventory is being delivered within each campaign. For more information, visit http://www.beepautomotive.com

About Goodway Group

Goodway Group is a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel. With more than 30 years of specialized experience in retail marketing, Goodway provides cutting-edge, turnkey marketing campaigns on a local, regional and national basis for the retail industry and also serves education and government clients. The company is dedicated to targeted marketing and is on the vanguard of one-to-one communications - featuring print, digital, interactive, telephony and emerging media.

The company headquarters are located in Jenkintown, PA, just 10 miles north of Philadelphia, with regional offices located in Austin, Boston, Dallas, Chicago, San Francisco, Los Angeles, New York, Atlanta, Minneapolis, and Philadelphia. For more information, visit http://www.goodwaygroup.com

    Contact:

    Melissa Cassera
    Cassera Communications
    (856) 816-3413
    [email protected]

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SOURCE Goodway Group