Few would question the dominance of Google in search engine terms and
therefore the number of Google Alerts* generated daily by each of the firms
was a major indicator towards the results of the project. The data run was
complied throughout the month of
"The method's simplicity is its trump card. Equally, the results were very consistent on a daily basis - this wasn't a case of one brand having a lot to shout about during this particular period or having one or two very strong days that skewed the data."
Full daily results are available from Apiafi Associates. Company: Total: 1. Bodog 510 2. PokerStars 493 3. Betfair 467 4. Paddy Power 437 5. Ladbrokes 421 6. Bet365 414 7. William Hill 395 8. BWin 178 9. Party Poker 175 10. 888** 99
**mentions of telephone numbers containing '888' were discounted
*Google Alerts are a service offered by Google which notifies its users by email, or as a feed, about the latest web and news pages of their choice.
About Apiafi Associates
Apiafi Associates is an independent consultancy which concentrates mainly
within the gaming and horseracing industry. It also consults to businesses
outside of these areas on commercial, marketing and branding matters. It is
headed up by
Apiafi Associates client base includes REL (Racing Enterprises Ltd), The Professional Jockeys Association, The PPF (Professional Players Association), Joules Clothing, Integrity In Sport Ltd, Rewards4Golf, Weathercock Racing Ltd and Sportsmasters International.
Contact details: email@example.com Tel: +44(0)7841-899689
SOURCE Apiafi Associates