Google Approves Enhanced Campaign iTalk Ads - iTalk Launches Campaign

iTalk Launches Comprehensive Google Adwords Marketing Campaign to Reach 25 Million Impressions for iTalk, iData, and RocketVoIP branded products

May 14, 2013, 11:51 ET from iTalk Inc.

FT. LAUDERDALE, Fla., May 14, 2013 /PRNewswire/ -- iTalk Inc. (OTCQB: TALK) (OTCBB: TALK) ("iTalk" or the "Company") is pleased to announce today that it has launched a comprehensive marketing campaign with powerful Google tools such as "Enhanced Campaigns" and "Exclusive Google Remarketing".

"Google provides the most effective and powerful marketing tools for the multi-device world we live in and consumers want only search results that are precisely relevant for the context they are in — their device, location and the time of day," stated Khurram Bukhari, Director of Marketing at iTalk.  "Enhanced campaigns with Google will enable iTalk to accurately manage our campaigns and budgets for this multi-device world and target only the consumers most interested in our products.  With constant campaign adjustments, we can manage bids for our ads across devices, locations, time of day and more — all from a single campaign.  This will allow us to maximize the impact of every marketing dollar spent as we work to acquire new customers for iTalk, iData and RocketVoIP branded products and increase overall revenues."

Google Enhanced campaigns allows smarter ads optimized for varying user contexts to reach consumers on the go or near a store that may be looking for different things than someone sitting at their desk.  With enhanced campaigns, we'll show ads across devices with the right ad text, site link, app or extension, without having to edit each campaign for every possible combination of devices, location and time of day.

"We fully expect to see very robust new customer conversion results from the Enhanced Campaign ad impressions utilizing the Google Adwords search network," stated David F. Levy, CEO iTalk Inc.  "As we fine tune the campaign based on the most successful ad impression and conversion structure, we anticipate dramatically increasing the overall campaign spend rate to maximum new customer acquisition and potential sales."

Remarketing with Google Analytics lets you tap into valuable insights about your website visitors who show an interest in your products and services -- for example, visitors who spend time viewing specific pages or who put items in their shopping cart.  Once you've identified your target audience, you can run ads across the Google Display Network (GDN) that are tailored to that audience.

Google has made it simple and fast to find the customers we want.  We can select from predefined remarketing lists, or create our own customized lists—all based on familiar Google Analytics metrics such as pages viewed, visit duration, and goal completions.  Then automatically send our customer lists to Google AdWords and run targeted ads in minutes, with just a couple of clicks.  We can reach precisely the audience we want by taking advantage of more than two million websites on the GDN with Text ads, Video Ads, Image ads and Mobile ads.

About Google AdWords
Google AdWords is currently used by thousands of businesses worldwide to gain new customers in a cost-effective way.  AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service.  The program is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on.  Advertisers can take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.

About iTalk
At iTalk, we are a mobile communications company using innovative and disruptive technologies to offer consumers a high quality cellular alternative while severely undercutting all major national carriers.  Our lead product is the iTalk Sleeve, which when combined with an iPod Touch, our iTalk mobile app, and our aggressive pricing plans, provides consumers with a No Contract, High Voice Quality, and Lowest Price in the industry alternative to traditional cellular coverage.  We will continue to search out and develop innovate products and services that will reduce consumers monthly voice and data charges while providing them with additional functionality.  Through our access to an extensive network, we are able to offer nationwide voice and data coverage to 280 million people in more than 12,900 cities.

For further information regarding iTalk Inc., contact:
iTalk Inc. - Investor Relations Dept.
(888) 663-9925 (Toll-free)

Disclaimer/Safe Harbor: Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995.  The Company intends that such forward-looking statements be subject to the safe harbors created thereby.  The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic.


SOURCE iTalk Inc.