MIAMI, April 27, 2012 /PRNewswire/ -- In a just released case study, Google highlights the industry-leading marketing campaign to U.S. Hispanics by Acceller, Inc., who used Google Ad Solutions to enhance their efforts. By teaming up with Google, Acceller's engagement with the Hispanic audience resulted in a 400-percent lift in baseline inquiry rate, according to Google. The culturally appropriate shopping experiences and content programs led to a better quality of leads that was three-to-five times better than traditional programs. Acceller is an industry leader in comparative digital lifestyle products.
"Acceller has become the leader in Hispanic Marketing for TV, Internet, Phone and other digital home services by employing and optimizing Google's media offerings and insight," said David Atkins, Acceller's Chief Marketing Officer. "The results have been dramatic and far exceeded expectations for both ComcastParaTodos.com and TimeWarnerCableParaTodos.com, as well as several other sites."
Acceller is an innovative marketing and technology firm that connects millions of consumers across the United States with over 30 of the industry's leading brands, enabling them to choose the best services for their digital lifestyle. Using Google's platform, Acceller was able to target incremental U.S. Hispanic markets, while offering appropriate shopping experiences and content packages. By using Google's Insights for Search, Acceller found relevant keywords for the U.S. Hispanic Market. They created unique ad copy, paired with Sitelinks, and maximized click share.
Since the Google Display Network reportedly reaches nine of every 10 U.S. Hispanics, Acceller created a powerful display strategy with contextual targeting and remarketing. They also used geo-targeting to focus media investment in top Hispanic DMAs.
This campaign's success was in part due to Acceller's success in the mobile market. Google reports that Hispanics are 32-percent more likely to have a smartphone than the general population, and 93 percent of U.S. Hispanics use mobile phones regularly. They are also 87-percent more likely to own a tablet than the general population. Acceller ran a holistic mobile strategy, using Google Ad Solution's Call Metrics to track performance, to tap into this previously untended to market.
Acceller is a leading aggregator of Internet, television, phone, and other home services to consumers. Acceller's innovative comparison shopping platform at DigitalLanding.com, enables customers to easily shop for digital services, compare offers, and place orders directly to leading providers; including ADT, Charter, Comcast, Cox, AT&T, Time Warner Cable and Verizon.
Acceller's innovative ecommerce platform powers consumer portals, including the Digital Landing resource for TV, Internet and related services, an XFINITY services locator, and an AT&T site for the latest U-Verse offers.