Gordon Biersch Brewing Gets Technical with iTunes Application 'Bootology'

SAN JOSE, Calif., Oct. 5 /PRNewswire/ -- Gordon Biersch Brewing Company is pleased to introduce "Bootology," a free game application for iPhone, iPad and iPod Touch users. Bootology features a virtual beer-drinking game based on an authentic 16th-century German fraternity tradition of drinking out of a boot.  

"The German fraternity tradition of drinking from one's own boot was a post-sword-dueling-ritual from the 1500's," explains Gordon. "In modern day Germany, fraternity dueling and boot drinking have continued albeit in a hand-blown glass boot, making it considerably more hygienic, and consequently more tasty and refreshing."  In Bootology, Gordon Biersch's virtual version, the player strives to empty a beer-filled glass boot in less than 30 seconds, taking care to not drink too fast or too slow, which would cause the beer to splash on the drinker's face or cause the beer to lose contact with the player's mouth, both of which will end the game. The challenge in Bootology is to slowly tilt the boot, rotating it as it is nearly drained. The rotation is a key element of drinking beer from an actual glass boot in order to empty the tip of the boot (boot drinking starts with the boot tip pointed down).  Enthusiastic onlookers in the game's background cheer the boot drinker on as he or she empties the vessel, getting louder as the player gets further along.  

True enthusiasts can challenge their real-time skill with an authentic, hand-blown, 2-liter glass boot available from the new online store at http://gordonbierschstore.mybigcommerce.com, as well as through the game application.  "The app is an innovative blend of 16th century German culture and modern technology," Gordon explains. "Our brewery features some of the most impressive computer technology available. The app is natural extension of our brand, blending a culture of authentic German brewing with the modern day technology of Silicon Valley."

Visit GB's newly re-designed website www.gordonbiersh.com/brewery, for more boot-drinking history, a video tour of the state-of-the-art brewery in San Jose California. Bootology can be downloaded from the Gordon Biersch website or from iTunes at http://itunes.apple.com/us/app/gordon-biersch-brewing-companys/id392526439?mt=8.

About Gordon Biersch Brewing Company

Dan Gordon and Dean Biersch co-founded Gordon Biersch Brewing Company in 1988, with the goal of producing the most authentic German-style lagers outside of Germany. Soon to follow was a state-of-the-art brewing and bottling facility in San Jose, California in order to begin bottling and distributing its famed German-style lagers. Today, Gordon Biersch Brewing Company is a brewing industry leader with 22 years of experience. The microbrew trend continues to grow, and the company is actively expanding its distribution nationwide. Since 1998, Gordon Biersch Brewing Company has more than doubled its production, increasing its capacity to 3.1 million gallons of beer annually, making Gordon Biersch Brewing Company the largest brewery in the San Francisco Bay Area. For more information, visit http://www.gordonbiersch.com/brewery.

SOURCE Gordon Biersch Brewing Company