WILLIAMSBURG, Va., Jan. 15, 2015 /PRNewswire/ -- Debra Gordon, MS, president of the healthcare communications firm GordonSquared, Inc., announced today that she will offer a 90-minute, comprehensive webinar on the value, content and marketing of white papers.
White papers are one of the most effective marketing tools available today. Through the use of valuable, quality content, white papers bring customers to businesses and establish company officials as thought leaders in their field.
Studies find that:
- Seventy-six percent of technology decision makers and 72 percent of IT professionals use white papers evaluate purchases. (Eccolo Media; IDG)
- Eighty-three percent of technology decision makers say white papers are "moderately to extremely" influential in purchasing decisions. (Eccolo Media)
- Seventy-four percent of professional services companies rank white papers as "an excellent source of lead generation." (RainToday)
"The Awesome Power of White Papers" is designed to provide marketing professionals with the tools they need to effectively use white papers for lead generation. It covers the importance of white papers for content marketing; elements of a successful white paper; and how to effectively market white papers.
The live webinar is slated for Thursday, February 12, 2015, from 1-2:30 pm eastern. Registration is available at http://debragordon.com/the-awesome-power-of-white-papers-bringing-customers-to-you. The webinar will also be available on demand.
About GordonSquared, Inc.
GordonSquared, Inc. is a healthcare communications company specializing in white papers, blogs, webinars, speaking engagements and other content related to health care and medicine in the United States.
Principal and owner Debra Gordon, MS, brings more than 25 years experience communicating the essentials about health care and medicine to consumers, clinicians and businesses throughout the US and Europe. She received her bachelor's degree in English from the University of Virginia and her Master of Science degree in biomedical writing from the University of the Sciences in Philadelphia.
Contact: Debra Gordon, MS, President
SOURCE GordonSquared, Inc.