GOSO President Adam Boalt Releases E-Book: Social Media Best Practices for Automotive Dealers

WASHINGTON, April 9 /PRNewswire/ -- GOSO President Adam Boalt released the e-book, Social Media Best Practices for Automotive Dealers, this week. The book is an intuitive and insightful 30-page guide for automotive dealers looking to learn about and embrace social media.

Social Media Best Practices for Automotive Dealers will explain why social media is growing at such a rapid pace and what this social age means for auto dealers. The e-book discusses the benefits of social media, brand reputation, word of mouth or referral marketing, best practices, and the top channels for automotive branding and customer reach. There is a section on the most popular social tools -- Twitter, Facebook, YouTube and blogs.

In the e-book, Boalt will address some of the most commonly asked questions from dealers regarding social media such as how to measure progress, retain customers and develop a content plan for social media channels.

Boalt has over a decade of experience as a new media innovator, making waves both as an individual and an entrepreneur. He is well suited to the task when it comes to social media as he has won numerous awards and accolades and was just recently interviewed on the Speed Channel.  As well as masterminding the GOSO project, Adam is the founder and owner of BOALT, an interactive agency that's worked with over 30 of the Fortune 500 companies in building high-end, bespoke web solutions.

On April 20, 2010, Boalt will be a panelist at the Direct Marketing Association of Detroit's 14th Annual Automotive Integrated Marketing Symposium. Sitting on the panel with Boalt will be Michelle Morris, Automotive Industry Director at Google; Larry Bruce, Vice President of Managed Marketing Solutions for Reynolds and Reynolds; and Lonnie Miller, Vice President of Marketing and Industry Analysis at R.L. Polk & Co. Later that day, Boalt will also be presenting the session "Integrating Social Media with Marketing."

The next day, on April 21, 2010, Boalt will be attending the 8th Digital Dealer Conference and Exposition in Orlando where he will be presenting "Evolution of a Social Media Dealer." During Boalt's presentation, YouTube celebrity Judson Laipply will perform his viral video phenomenon with over 140 million views, "Evolution of Dance."

Download the free e-book and learn more about social media best practices for automotive dealers at http://bit.ly/aAryjr.

About GOSO (http://www.goso.com)

GOSO, an automotive social media management system, is a combination of unparalleled service, technology and an intuitive platform with a complete suite of application for the automotive industry. GOSO is a solution that also integrates seamlessly with inventory, pulling data from trusted sources to generate rich, dynamic content that can be used to broadcast across the web, reaching out to millions of potential customers.

    
    
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SOURCE GOSO