göt2b®, Henkel's trend-setting styling and color brand, unveils limited edition products as part of an exclusive partnership with Paul 'DJ Pauly D' DelVecchio
The edgy and bold göt2b® brand launches limited-edition products with world renowned DJ and brand super-fan Pauly D
STAMFORD, Conn., Oct. 7, 2020 /PRNewswire/ -- Henkel's göt2b® hair styling and color brand announced in December 2019 a two-year brand partnership with DJ Pauly D, best known for his musical talent, reality star status on MTV's "Jersey Shore," and perhaps most famously, his signature blowout. Pauly D captured hearts all over the globe when the show premiered in 2009 and he quickly became a fan-favorite due to his infectious personality, witty sense of humor, and unique hair style, which he perfected using göt2b® glued® products. His genuine love for the brand and use of the products over the years has made the partnership a match made in "hair gel heaven." In September 2020, the brand is officially launching Pauly's limited edition collection: göt2b® glued® Limited Edition Styling Spiking Glue and Blasting Freeze Spray by DJ Pauly D, featuring exclusive Pauly D artwork on pack.
As a brand, göt2b® products' mission is to enable its consumers to break free from society's expectations. The brand's selection of forward-thinking, trendy hair colors and styling products empower people to switch up their looks, self-experiment and self-express without limits so that they feel free to be whoever they want to be. Pauly has embodied this same way of life through his fashion, attitude and passion for music, making this a perfectly-paired partnership!
"We are so excited to work with Pauly D," said Nancy Lu, Brand Manager at Henkel. "Not only has he been using our glued® products for years, but he also embodies the göt2b brand ethos of self-expression through his positive attitude, passion for music and of course, his hair style! Collaborating with him has been an inspiring and energizing experience, and we hope everyone loves the limited-edition products we were able to create together."
Pauly added, "I'm extremely excited to be working with a brand so organically. The limited-edition products we created are two of my favorites from göt2b that I use to perfect my blowout. I genuinely love the product and love my hair so for me it was a no brainer to work with a brand that shares the same vision."
göt2b® is excited to collaborate with DJ Pauly D across product innovation, digital and social brand activations.
Upon initial launch, both göt2b® glued® Limited Edition Styling Spiking Glue and Blasting Freeze Spray by DJ Pauly D sold out within 24 hours, and are now back in stock and available exclusively on Amazon.com.
About Henkel in North America In North America, Henkel operates across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf® hair care, Dial® soaps, Right Guard® antiperspirants, Persil®, Purex® and all® laundry detergents, Snuggle® fabric softeners, as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales of around 6 billion US dollars (5 billion euros) in 2018, North America accounts for 25 percent of the company's global sales. Henkel employs approximately 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com.
About Henkel Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2018, Henkel reported sales of around 20 billion euros and adjusted operating profit of around 3.5 billion euros. Henkel employs around 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel's preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.
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