Gotham Puts Cannabis on the Catwalk at New York Fashion Week

Key Partnerships include Collina Strada, Eckhaus Latta, and The Carpool Group

NEW YORK, Sept. 8, 2025 /PRNewswire/ -- Gotham, the world's first cannabis concept store, returns to New York Fashion Week with a slate of elevated partnerships. In collaboration with Collina Strada, Eckhaus Latta, and The Carpool Group, Gotham continues its legacy of provocative runway moments, debuting capsule collections and cultural integrations that place cannabis at the forefront of fashion.

"Gotham is synonymous with New York City—the fashion capital of the world," said Rachel Berks, VP of Product Development & Partnerships at Gotham. "We carry the cutting-edge designers who define NYFW, so it only makes sense to integrate cannabis into their shows."

Just as fashion reflects identity and creativity, cannabis represents ritual and self-expression. At NYFW, these worlds collide. This season's unmistakable throughline: models consuming live on the runway—a striking statement designed to destigmatize the plant and cement its place in the cultural zeitgeist.

Collina Strada x Gotham | September 11 @ 6:00pm

Collina Strada, celebrated for its whimsy and rebellious spirit, will send models down the runway actively consuming cannabis—a bold cultural moment underscored by a limited-edition button-down shirt with a discreet vape pocket, arriving Spring 2026 at Gotham.

On the runway, the pocket will feature a vape pen by MFNY, spotlighting one of New York's leading cannabis brands. The integration highlights Gotham's mission to champion local innovators while weaving cannabis into the fabric of high fashion.

"Fashion has always been about pushing boundaries and reflecting the times," said Hillary Taymour, founder and creative director of Collina Strada. "Partnering with Gotham allows us to challenge perceptions in a way that feels both daring and intentional—integrating cannabis into the runway conversation as naturally as a silhouette. It's a collaboration rooted in innovation and risk-taking, designed to capture how fashion and cannabis intersect to spark creativity and cultural inspiration."

Eckhaus Latta x Gotham | September 13 @ 4:00pm

Longtime Gotham collaborator Eckhaus Latta will debut a co-branded joint case and lighter sheath as part of its collection, with models actively consuming cannabis on the runway using the pieces. The products will be available for preorder immediately after the show on Gotham's website.

Past collaborations between Eckhaus Latta and Gotham have generated viral buzz—from the cheetah bong on the runway to Gotham's tiny totes carried by Sarah Sherman and Ella Emhoff. This season's on-stage consumption promises to raise the bar even higher.

The Carpool Group x Gotham | September 18 @ 5:00pm

For the first time, Gotham is joining forces with The Carpool Group, an agency representing rising designers including Jane Wade, Ian Charms, and Gabe Gordon. At the September 18 reception, Gotham will preview the relaunch of its in-house line, Gotham Goods, alongside an afterparty at The Standard East Village featuring curated gifting.

"Supporting new artists is as crucial to our strategy as collaborating with seasoned designers", added Berks. "Gotham is eager to align with the next generation of fashion disruptors while showcasing the evolution of Gotham Goods."

Beyond the Runway

Gotham will also amplify its footprint with exclusive backstage gifting at Theophilio, Tyler McGillivary, and Allina Liu—placing cannabis directly in the hands of models, stylists, and creatives shaping culture. Anchored by a partnership with Bloom, Gotham's backstage presence ensures cannabis is felt both behind the scenes and on stage.

From avant-garde icons to emerging talent, Gotham's NNYFW activations send a clear message: cannabis is culture.

About Gotham
Gotham, the world's first cannabis concept store, is a female-founded, mission-driven brand pioneering a new era of retail. Curating premium cannabis alongside fashion, design, and lifestyle, Gotham transforms dispensaries into destinations for discovery and connection. Since opening its flagship in the East Village in 2023, the brand has expanded to Hudson, Williamsburg, and most recently Chelsea—home to New York's first cannabis-friendly art gallery—cementing its reputation as a cultural tastemaker and leading voice in the city's creative and cannabis landscapes. Learn more at www.gotham.nyc and follow @gotham.ny for the latest products and events.

Media Contact
Trailblaze for Gotham
[email protected]

SOURCE Gotham