NEW YORK, June 14, 2012 /PRNewswire/ -- GQ announced today plans to release its first-ever live issue, with the September 2012 edition. An industry first: Every advertisement in the issue will be "live," along with select editorial. The GQ Live issue will feature dynamic print-to-mobile content extensions activated by a GQ Live app, powered by Aurasma's leading augmented-reality platform. The groundbreaking image-recognition technology will literally bring content to life through videos, 3D modeling, and more.
"We're thrilled to be the first magazine to announce a completely live issue," said Chris Mitchell, vice president and publisher, GQ. "It's a huge opportunity for our advertisers to showcase their brands and engage GQ readers in a new and creative way."
General manager of Aurasma, Jennifer Rapp, said, "As the publishing industry is propelled into the digital age, GQ has been leading the way by seeking out new technologies to enhance the magazine's experience and bringing its readers and advertisers along for an exciting ride."
The GQ Live app will be available for free on the App Store and Google Play (Androids 2.2 and higher) beginning August 21.
GQ is the leading men's general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at GQ.com, and as an app at iTunes.com. The magazine is published by Conde Nast, a division of Advance Publications. Conde Nast operates in twenty-five countries and is the world leader in exceptional content creation.
Aurasma is the world's leading augmented-reality platform that merges the physical world with the virtual. Available as a free app for iPhones, iPads, and high‐powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real‐world images and objects in much the same way the human brain does. It then seamlessly blends the real world with rich interactive content such as videos and animations called "Auras." Auras can be created for printed images, product packaging, clothing, and physical places, and users can even use the app to create and share their own.
Since its launch in June 2011, Aurasma has had more than 3 million downloads. Over 5,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising, and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.