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GraceKennedy USA LLC toma control sobre su propia ruta al mercado en los Estados Unidos
  • Latin America - español


News provided by

GraceKennedy USA LLC - DBA LaFe

Jan 26, 2015, 09:00 ET

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KINGSTON, Jamaica, 26 de enero de 2015 /PRNewswire-HISPANIC PR WIRE/ -- GraceKennedy Group, el cual adquirió los activos operativos y negocio de la compañía estadounidense LaFe en julio de 2014, se encargará, efectivo el 28 de enero de 2015, de su propia distribución en los mercados del área metropolitana de la Ciudad de Nueva York, Atlanta y la Florida a través de una subsidiaria de reciente formación GraceKennedy USA LLC – DBA LaFe.

En el momento de la adquisición, el CEO de GK Group Don Wehby dijo que la medida había sido muy estratégica ya que le proporciona a GraceKennedy acceso al mercado hispano, uno de los segmentos de alimentos y bebidas de mayor crecimiento, y le permite a Grace Foods tomar el control sobre su propia ruta al mercado (route to market) en los Estados Unidos. LaFe, que tiene operaciones en Moonachie, Nueva Jersey, Miami, Florida y Raleigh, Carolina del Norte, y también con presencia de marca y distribución en el área triestatal de la Ciudad de Nueva York, la Florida, Georgia y la costa del este, presenta una sólida plataforma para el crecimiento.

Comenzando en julio de 2014, el enfoque del equipo de GraceKennedy ha sido la distribución, que antes estaba a cargo de Iberia Foods. "Iberia ha realizado un buen trabajo. Les estamos muy agradecidos por aquella asociación y les deseamos lo mejor", dijo Don Wehby, CEO del grupo. "Por otra parte, sin embargo, tenemos una misión en GraceKennedy de convertirnos en un grupo global de consumo, y, para ello, el controlar nosotros mismos nuestra ruta al mercado nos brindará una ventaja significativa".  

Según señala Michael Ranglin, presidente de GraceKennedy USA LLC y jefe de división de GK Foods, el proceso de integración desde julio pasado ha sido muy positivo. "Hemos conseguido integrar perfectamente la cultura del Caribe y de América Latina, y el negocio ha ido muy bien", dijo. "La distribución es una nueva fase para nosotros y estamos listos para realizar un gran servicio a los clientes por el que GraceKennedy ha llegado a conocerse en los Estados Unidos y el mundo".

El Sr. Ranglin indicó que en un par de meses representantes de ventas de la empresa estarían sobre el terreno, interactuando con clientes. Según el Sr. Wehby, "Nos consideramos las mejoras personas para vender nuestros productos. Sentimos mucha pasión por ellos y por nuestros clientes, y esto es una gran fuente de motivación a medida que avanzamos".

La presencia de Grace Foods en el mercado estadounidense comenzó hace 20 años, empezando con los miembros de la diáspora que querían disfrutar los productos de la compañía al emigrar a los Estados Unidos. La compañía ahora ofrece una multitud de productos, los cuales son disfrutados por el consumidor norteamericano (tanto diáspora como general). Los productos de Grace están disponibles en cadenas nacionales y regionales en todos los Estados Unidos, entre ellas Walmart, Publix, Stop & Shop, Giant, Shoppers y ShopRite, así también por medio de varios comercializadores de alimentos independientes como Western Beef, Key Foods y Associated.

A fin de proporcionar una transición eficiente, Grace Foods USA ha creado una línea telefónica gratuita para consultas de clientes 1-844-4GKLAFE (1-844-445-5233). Comunicaron también que las personas pueden llamarlos entre semana de 9am a 4:30pm, o enviar un correo electrónico a [email protected].

FUENTE GraceKennedy USA LLC - DBA LaFe

SOURCE GraceKennedy USA LLC - DBA LaFe

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