EMERYVILLE, Calif., March 5, 2014 /PRNewswire/ -- Gracenote®, the leader in music and video recognition and discovery technology, announced today that it will begin integrating unique social analytics data from Musicmetric, a suite of products and technology services from entertainment analytics firm Semetric, to its Gracenote Rhythm™ music Discovery and Internet Radio platform. The deal will focus on leveraging Musicmetric's global music fan profiling data, including BitTorrent and sentiment reports, to further Gracenote's ability in identifying new and emerging artists before they hit mainstream.
The addition of BitTorrent play data will provide Gracenote with a view of the most popular music being shared globally across the peer-to-peer file-sharing network. Musicmetric will also help Gracenote understand the context of music-related media and social networking activity to better evaluate artist and song popularity. For example, Musicmetric research has proven that an artist whose live performance receives a positive reaction in both volume and sentiment will experience an increase in song streaming. Use of Musicmetric's custom sentiment value reports will provide Gracenote Rhythm with a true barometer of what artists and songs will be trending positively.
"Music analytics is becoming a big business and the stronger the signal, the more valuable the insights," said Stephen White, president of Gracenote. "Musicmetric is showing us what music fans around the world are sharing, but, more importantly, their data is also providing the contextual information to help us filter and make sense of it all. Combined with our editorial expertise and proprietary analytics, I have no doubt that our music Recommendation and Discovery platform is hands-down the best around."
"Gracenote is already a backbone in the digital music industry and this partnership illustrates how Musicmetric's data can strengthen recommendation and discovery products and services," said Gregory Mead, CEO of Semetric, Ltd. "Using Musicmetric's data on real-time fan interactions and sentiment from social media and BitTorrent networks will further drive discovery by providing yet another 'human' element to Gracenote's Rhythm platform."
Musicmetric will also evaluate how to develop and integrate other custom data reports to support the evolution of the Gracenote Rhythm platform. Gracenote's music recognition insights, gleaned from more than 600 million daily searches of the Gracenote database, and global team of music experts paired with Musicmetric's play data, trending and sentiment scores across several networks can drive an entirely new way to uncover breakout artists.
Gracenote Rhythm offers an easy-to-use, fast and reliable RESTful API for developers, built upon the most robust and scalable music platform in the world. For more information, visit: https://developer.gracenote.com/
About Musicmetric Musicmetric, entertainment analytics firm Semetric's first suite of products and services, provides the music industry with insight into online consumer behavior by aggregating, analyzing and compiling all related information available online about an artist. Musicmetric allows music industry officials to track social media activity, news coverage, online streaming, sales figures and more. Using this data, industry insiders can develop a coherent, comprehensive analysis of their artist's online performance and profile. In addition to analysis, Musicmetric's data can be used to improve recommendation products and services. Musicmetric products and services cater to companies across the entire data needs spectrum with dashboards, API, custom charts, and data science.
About Gracenote Gracenote, Inc. provides music and video content and technologies to the world's hottest entertainment products and brands. Gracenote is the industry standard for music and video recognition and is supported by the largest source of music and video metadata, featuring descriptions of more than 180 million tracks and TV listings for 30+ countries. Gracenote has offices in Tokyo, Munich, Berlin, Seoul, Taipei and San Francisco with worldwide headquarters in Emeryville, Calif. For more information, visit our website www.gracenote.com or follow us at @GracenoteTweets and www.facebook.com/PoweredbyGracenote.
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