BEIJING, Aug. 3, 2017 /PRNewswire/ -- The Recording Academy™, BRAVO Entertainment and China Music Vision Ltd announced today the partnership of the newly created GRAMMY Festival, a touring, world-class live music experience that will debut in China in 2018. The co-organizers of the festival, Beida Jade Bird Music Culture Industry Group, Guo Guang United Cultural Development (Beijing) Co., Ltd., Weibo and Toutiao were also present to witness and celebrate the launch of the project.
The iconic GRAMMY Awards® celebrates the very best in creative excellence, and are universally considered the music community's highest honor. The Recording Academy™, the organization responsible for the GRAMMY Awards, is the world's leading society of music creators, and is dedicated to improving the cultural impact of music. From preserving music's rich history and honoring its future through the GRAMMY Museum®, to supporting music people in times of need through its MusiCares® charity, to advocating for legislative changes on behalf of the creative music community, the Academy works tirelessly to ensure a global environment where music can continue to thrive. The GRAMMY Festival China is the Academy's latest exciting initiative, and will bring together GRAMMY-winning artists with the extraordinary Chinese culture to provide audiences with a unique, unrivaled live concert experience.
With the increasing influence of The Recording Academy and the annual GRAMMY Awards, the news of GRAMMY Festival coming to China has already attracted the attention of numerous well-known brands looking for unique partnership opportunities. Additionally, the GRAMMY Festival will also be a high-level networking and learning platform for numerous top talents in the music community, including vocalists, instrumentalists, songwriters, music producers, and more.
About the Recording Academy
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares®, and celebrates artistic excellence through the GRAMMY Awards® -- music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators.
For more information about the Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, "like" Recording Academy on Facebook, and join the Recording Academy's social communities on Instagram, Tumblr, and YouTube.
About China Music Vision
China Music Vision Ltd. is the exclusive partner of The Recording Academy in the Greater China for GRAMMY-branded entertainment and educational initiatives. CMV endeavors to bring the top-tier musical experience to the local markets while foster the cultural exchange between the East and West.
About BRAVO Entertainment
Bravo Entertainment, a leading organizer of global music events. It holds exclusive rights for hosting numerous prominent global music festivals in China as its core business, including Asia's biggest music festival, SUMMER SONIC. Also, as an entertainment business pioneer, the company has initiated GRAMMY Festival CHINA. So far, the company has already hosted local concerts and organized global tours for many distinguished artists, such as Lady Gaga, David Guetta, Jamiroquai, Exo, Korn, Limp Bizkit and Jacky Cheung.
Aiming high and always striving for the best, Bravo Entertainment has further expanded its business to artist management, providing full services to artists, performances, and other talent agencies. Besides, it has also collaborated with different industries, involving gaming, motorcycle racing and sports industries, to offer a variety of creative events and products.
SOURCE BRAVO Entertainment