Grand Opening In Berkeley:
New lifestyle brand, Marlowe, reinvents nail care as a modern, affordable luxury
BERKELEY, Calif., Oct. 20, 2017 /PRNewswire/ -- Never felt like lingering at a nail salon before? That's exactly the inspiration behind Marlowe, a new nail salon concept that just launched on Fourth Street in Berkeley earlier this month. Marlowe founder and Bay Area native, Rebecca Sawhney, left a legal career in NYC to start what she calls "the loveliest nail care experience." Situated among trendsetting neighbors, Lululemon, SoulCycle, Project Juice, Warby Parker, and Madewell, Marlowe aims to offer Bay Area clients the newest iteration of the affordable luxury experience. How? By completely reinventing the nail care model, from hand to toe.
On the design front, Sawhney dove in. Think: West Elm leather pedi chairs and a custom, 12-foot walnut mani bar. "I wanted to carefully curate the prettiest space in which our clients have ever stepped out of their shoes!" says Sawhney. And curate, she did. Furnished by design faves, Serena & Lily, DWR, West Elm, Pablo Designs, and Leon & George, Marlowe oozes with bright whites and design sophistication. "I started with a raw space, and spent nearly a year thinking through the perfect in-store experience," explains Sawhney. The result? "It's a design aesthetic meant to evoke clean and coastal California," says Sawhney.
Behind the scenes, Marlowe runs a clean machine: they provide single-use tools wherever feasible (take them home, post mani/pedi!), and a dedicated "clean room" for medical-grade sterilization processes. A silent, state-of-the-art ventilation system keeps out fumes, and pedicures are performed in sleek, fiberglass foot bowls that can be thoroughly sterilized.
How's this for modern? Guests can book appointments online and the store runs entirely cashless, accepting only credit and debit cards. "We're convinced going cashless is the way of the future," says Sawhney, "and we find tremendous benefit, from a safety and sustainability standpoint, as well."
The best part: they're pre-booking complimentary mani polish changes for their grand opening party, Saturday, October 28th.
Marlowe was founded in 2016 by Rebecca Sawhney, and the Berkeley flagship store is the newest addition to the trendy Fourth Street shopping area. The stylishly minimalist space offers clean + polish services for hands and feet.
For more information, visit hellomarlowe.com, or call (510) 548-6000.
Rebecca Sawhney
(510) 548-6000
[email protected]
hellomarlowe.com
SOURCE Marlowe
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