GrandCentralBeauty Launches Exclusively at Henri Bendel

NEW YORK, March 20, 2012 /PRNewswire/ -- GrandCentralBeauty, an innovative new skincare company, will launch exclusively at the prestigious Henri Bendel on 5th Avenue in New York City on March 31, 2012. Specializing in on-the-go treatments that offer effective results for all skin types, GrandCentralBeauty will introduce its first premiere product, S.M.A.R.T. SKIN PERFECTING™ MASK.

S.M.A.R.T. SKIN PERFECTING™ MASK is a new breakthrough skin-perfecting treatment that provides immediate benefits in a simple 15-minute process that is designed for weekly and occasional use. The S.M.A.R.T. SKIN PERFECTING™ MASK (named for its key benefits, Smooth, Moisturizes, Anti- Aging, Redness-Reducing, Tones) is a hypoallergenic, clinically-tested skin treatment product that is free of parabens, sulfates and petro-chemicals, and can be safely used on all skin types as part of an ongoing beauty and anti-aging regimen. The product is packaged for convenient use at home or while traveling.

Created by an award-winning chemist who has developed top-selling beauty products for leading global brands, S.M.A.R.T. SKIN PERFECTING™ MASK provides instant skin smoothing, deep moisturizing, anti-aging benefits, redness reduction and improves skin tone through a proprietary formula and application process. Designed for easy use and immediate results, the 15-minute mask draws out impurities and blackheads to brighten skin, reduces the appearance of fine lines and wrinkles, lightens up dark circles under the eyes, evens out skin tone, reduces oily spots and provides a healthy glow and clear complexion. The mask is easy-to-apply and requires water to activate.

"GrandCentralBeauty is honored to have Henri Bendel, a New York City icon operating since 1895, recognize our unique brand," says GrandCentralBeauty's Co-Founder and Co-Creator, Jackie Lee. "It's truly a perfect fit for Henri Bendel – it's not only a skincare line, but also a piece of New York."'

New York City is a beauty capital, and although 'traditional,' Grand Central is a classic icon with modern twists, which is how the name GrandCentralBeauty came about. It is symbolic of global convergence with maximum efficiencies. The irony of GrandCentralBeauty was born with our tagline and promise: 'Classic Treatment, Modern Results.'

Web Site: http://www.grandcentralbeauty.com

SOURCE GrandCentralBeauty