Graphic Packaging and Vacumet Gives KLEENEX Cool Touch™ Tissues an Elegant Touch

FRANKLIN, Mass., Feb. 3, 2012  /PRNewswire/ -- Vacumet has teamed up with Graphic Packaging International for an exciting and innovative product launch for Kimberly-Clark Corporation - KLEENEX Cool Touch Tissues.  KLEENEX Cool Touch tissue is the only tissue that actively releases a cool sensation to soothe a sore nose on contact. The new facial tissues are available in stores now.

(Photo: http://photos.prnewswire.com/prnh/20120203/CG47381)

(Logo: http://photos.prnewswire.com/prnh/20120109/CG32308LOGO)

Graphic Packaging International and Kimberly-Clark evaluated laminated HoloPRISM® paperboard for the requirements of printing, converting and filling for KLEENEX® tissues. Together, Graphic Packaging International and Vacumet worked hand in hand to provide Kimberly-Clark with a unique holographic brushed aluminum pattern that is tinted with a hint of a blue hue that conveys the benefit that is in these tissues.

"Vacumet was able to provide Kimberly-Clark a product that is strikingly attractive," said Joe Formosa, Business Development Manager, Vacumet.

Vacumet's HoloPRISM® holographic paper ran smoothly throughout the entire converting process from start to finish.  Michael Dillon, National Sales Manager, Graphic Packaging reports, "HoloPRISM® was well known to our laminating facility in Tuscaloosa, AL. From start to finish, this material was a good fit for our processes."

"Kimberly- Clark wanted a package that would fit well with consumers' home décor while being visually striking at shelf; this package fit the bill perfectly," said Steve Pinney, Technical Sales, Graphic Packaging.  KLEENEX Cool Touch™ tissues were introduced into the marketplace in early September 2011 and are getting a great reception.  Through May 2012 (or until samples are depleted) consumers can get a free sample through the 'Softness Worth Sharing' program.  Visit www.kleenex.com and follow the simple directions to send a free share package.

For more information
Vacumet: www.vacumet.com
Graphic Packaging: www.graphicpkg.com
Kleenex: www.kleenex.com

SOURCE Vacumet