Grasp Technologies Announces New Strategic Partnership with Hickory Global Partners

HICKORY Pilots New Grasp TB-Sync Automation Solution

Oct 21, 2014, 09:35 ET from Grasp Technologies

SAN DIEGO, Oct. 21, 2014 /PRNewswire/ -- Grasp Technologies announced today that it has become the new Preferred Technology Vendor for automation, reporting, and business intelligence solutions for Hickory Global Partners (HICKORY).  In addition to making special discounted offerings of its products available to HICKORY's agency members, Grasp will work with HICKORY to help HICKORY's members further their business. 

"Grasp helps customers take advantage of the latest technology and integrate into their current business processes," said Dave M. Lukas, vice president of Grasp.  "We knew the minute that we sat down and spoke with the team at HICKORY about potential synergies that we had to partner, and it is an honor to be able to do so."

HICKORY President, Chris Dane, had this to say about the new partnership, "We are very impressed with all of the capabilities of Grasp Technologies' products and their team.  Grasp is providing tailored solutions in the marketplace, that in many cases, have no equal. We are excited for our membership to have the opportunity to work more closely with the Grasp organization."

HICKORY will also be the first organization to pilot the new Grasp-TripBAM™ automation solution, Grasp-TB Sync, and to offer it to its members.  This new tool will automate back office data transmission to tripBAM for HICKORY offices, which gives them a distinct advantage.

This agreement further demonstrates HICKORY's drive to innovate and lead the Travel industry to measurable results and greater profitability.  Furthermore, Grasp's products and services complement HICKORY's commitment to leveraging technology to redefine the distribution model in the travel management services space.

Grasp and HICKORY will begin working over the next few months to introduce the Grasp product and service offerings to HICKORY's members as well as collaborate to find ways to further help the HICKORY membership grow their businesses.

About Grasp Technologies
Grasp Technologies helps clients navigate constantly changing business environments by providing the right combination of custom and standardized data management solutions and support.  Grasp was founded in 1996 and works extensively in the travel industry and other ancillary industries worldwide.  Grasp has offices in San Diego, California and Columbus, Ohio.

About HICKORY - Hickory Global Partners, An INTRAVEL Company
Positioning itself as a travel management services company rather than a consortium, HICKORY's unique approach focuses on return on investment for agency and supplier partners alike. HICKORY guarantees its agency partners a positive ROI. With a suite of services including a visionary hotel incentive program, a robust and one-of-a kind air program, a car rental program, and 24/7 support products, HICKORY is an important strategic partner to travel agencies. Proprietary, innovative tools designed to share data with agency partners allow agencies to make better, faster decisions, thus driving more revenue. These tools also enable HICKORY to aggregate bookings from agency partners. Hotel partners gain access to a reporting platform that illustrates daily, weekly and monthly booking trends across the HICKORY network. Supplier partners also benefit from measurable results and extensive distribution and marketing opportunities across the HICKORY global network. For more information, please visit

SOURCE Grasp Technologies