Grass Roots - Cohen Independent Research Issues Report on Socialwise, Inc. and Sets $1.52 One-Year Price Target

SAN DIEGO, April 6 /PRNewswire/ -- Socialwise, Inc. (OTC Bulletin Board: SCLW) announced today that Grass Roots Research and Distribution - Cohen Independent Research ("Cohen Report") issued an in-depth research report on the Company, which provides a 12-month Cohen Price Target of $1.52 per share. To download the report directly, please visit http://www.grassrootsrd.com/grassrootsrd/Reports/Socialwise_Inc_04_05_2010.pdf  or go to www.grassrootsrd.com.

The Cohen Report concluded, "Socialwise's product offerings fill a need in today's market. Growth drivers include unique products and services.  We believe the Company has a highly scalable business model, multiple revenue streams, favorable industry economics and a strong management team. In our view, Socialwise has a compelling business model. With demand for alternative online payment options expected to rise significantly, we expect significant growth for Company's products and accordingly for SCLW to quickly progress from its current stage of minimal revenues to a cash flow positive and high growth Company in the near future.  Provided the Company raises adequate capital to support its operations and increased marketing efforts while it seeks consumer acceptance for its product offerings, we believe Socialwise provides an exciting, high growth and long term investment opportunity."

Cohen Research was paid a fee of fifteen thousand dollars by NFC Corp. for the preparation of this research report and distribution of the report through the proprietary Grass Roots Distribution Network. A full disclaimer is available at http://www.grassrootsrd.com.

About Grass Roots / Cohen Independent Research

Cohen Independent Research Group, Inc. is the Gold Standard of fundamental securities analysis and considered Wall Street's #1 Independent Research Firm. Their proprietary in-house analytical research engine, The Cohen Financial and Valuation Model, allows Grass Roots to analyze companies at a comprehensive depth and level unavailable to any other independent fundamental research firm. See www.cohenresearch.com.

About Socialwise, Inc.

Socialwise. Inc. is headquartered in San Diego, CA.  Its flagship product BillMyParents® provides payment solutions targeted to young people between the ages of 8 and 21.  BillMyParents® solutions include both Supervised Shopping™ and its MasterCard® prepaid card with options ranging from giving parents complete control over purchases to simply monitoring purchase transactions. Our solutions facilitate communication between parents and young people and help teach financial responsibility. For more information, visit www.billmyparents.com. For more information on Socialwise, Inc., please visit www.socialwise.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws. Such statements are inherently subject to risks and uncertainties. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

SOURCE Socialwise, Inc.