GrayHair Software dedicates itself to 2013 National Postal Forum

MOUNT LAUREL, N.J., March 15, 2013 /PRNewswire/ -- GrayHair Software, Inc., a leader in solutions for business mailers, will unveil new services and offer unprecedented opportunities to confer with the postal industry's leading experts at the National Postal Forum (NPF) at the Moscone Center West in San Francisco, California, March 17-20. GrayHair invites all attendees to visit its home at the forum, Booth 301, where GrayHair will demonstrate its dedication to the postal industry with a unique in-booth display that offers an exciting blend of entertainment and education.

(Logo: http://photos.prnewswire.com/prnh/20130314/NY77561LOGO)

For the past seven years, GrayHair has sponsored the go-to booth for attendees, not only because of the excitement of its in-booth events, but also because attendees value the face-to-face audience with the leading minds in the postal industry. This year, the company is proud to announce that Rhea Friederichs has joined GrayHair's experts in technology and mailing services. As part of the Client Engagement Team, Rhea brings over 20 years of industry experience to GrayHair, including positions with The John Roberts Company and Curtis 1000, where she led direct mail operations and project consultation. She will be presenting two educational sessions; six other members of the GrayHair team are also presenting sessions:

• Rhea Friederichs on Social Media and Direct Mail
• Rhea Friederichs on CRM and Direct Mail
• Adam Collinson on Unique Address Types with Mike Tate from Bank of America and Jim Wilson from the USPS
• Adam Collinson on the GSA and Addressing with Derrick Miliner from the GSA and Angela Lawson from the USPS
• Angelo Anagnostopoulos on Visibility Data with Mike Tate from Bank of America
• Paula Stoskopf on Address Quality Challenges with Dennis Kaylor from Our Sunday Visitor
• Paula Stoskopf on the Power of Data with Jim O'Brien from Time, Inc.
• Howard Wilensky on Optimizing Addressing with Kathleen Baker from Sprint
• Jeff Stangle on Full Service ROI with Bruce Gresham from Pitney Bowes
• Paula Stoskopf facilitating the Informed Visibility Roundtable 
• Adam Collinson facilitating the Six Sigma Roundtable

In 2013, GrayHair continues to enhance its role as one of the true innovators in the mailing industry by taking its addressing experience beyond North America. The new Global Address Quality Service will be offered through SelectSolutions™, GrayHair's cloud platform for mailers. This service will correct international addresses and format them to the unique requirements of each country's postal system and cultural standards. This is accomplished using full postal code databases directly from the source — the postal authorities of each country. Global Address Quality Service is partnered with GrayHair's Global Hybrid Mail, which was launched in late 2012 and enables mailers to save time and money on international mailings by printing at service providers in the desired country.

"Sure you can expect to have the cute puppies and cutting edge technology giveaways at GrayHair's booth, but what really makes a difference for an attendee is the ability to gain the solution to one of his or her most troubling problems," states Raymond Chin, GrayHair's Vice President of Product Management and Marketing. "What I am really excited about is GrayHair's announcement that it will be the official sponsor of the Exhibitor Reception on Tuesday, March 19 from 6 PM – 8 PM," Chin added.  

GrayHair recently announced it has formed a new partnership with another industry leader, Pitney Bowes Inc. Pitney Bowes will offer GrayHair's new MailTrak with Commingle® solutions for customers looking for a mail tracking alternative to the Intelligent Mail® barcode (IMb™), deeper postal discounts and improved mailpiece visibility. MailTrak with Commingle will be offered in four variations: Tier 1 is for mailers who want to add the IMb to meet the USPS's Full Service requirements; Tier 2 adds a mail-tracking option to help mailers move to Full Service compliance; Tier 3, called Comply, provides the ability to meet Move Update compliance; and Tier 4, Comply Plus, includes GrayHair's Universal Address database for complete address quality compliance.

GrayHair is also partnering with Fairrington Logistics to introduce VisiMAIL, a custom Web portal for mail movement for mail owners and mail service providers. The partnership brings critical data points together in an easy to understand one-stop report that provides an easy-to-see, comprehensive view of a current mailing as well as the historical blueprint for the full range of postal facilities so mail owners can optimize their network. Additionally, a VisiMAIL user can review the extensive reporting for mailpiece tracking.

The "Live from the NPF" Webcast will broadcast again from the floor of the NPF. This year's event is sponsored by GrayHair's consulting division, GrayHair Advisors, and features PostCom Vice President Jessica Lowrance as the moderator. The Webcast will be broadcasting live on the GrayHair and GrayHair Advisors Web sites on Monday, March 18 at 11 AM PT. If you are at the NPF, stop by GrayHair's booth to get more information.

For more information about GrayHair and its products, contact Bobby Tiedeken by phone at (856) 924‑2253 or by email at [email protected].

About GrayHair Software, Inc.

GrayHair Software, Inc. is an innovator and industry leader in the development of applications and services that improve and automate the management of business mail. GrayHair's offerings are delivered via SelectSolutions™, a cloud-based platform that merges Software as a Service with managed services. This customizable set of critical mailing services includes enterprise-wide Intelligent Mail® barcode assignment, trusted third-party mail tracking, address quality, presort analysis, postage reconciliation, mail monitoring and consulting. GrayHair offers direct marketing consulting services through its GrayHair Advisors division, which provides independent and unbiased guidance on mail-related strategic issues.

For more information, visit www.GrayHairSoftware.com and www.GrayHairAdvisors.com.  

SOURCE GrayHair Software, Inc.