GrayRoost Introduces Innovative Lifestyle-based House Hunting Technology in the San Francisco Bay Area

PLEASANTON, Calif., Nov. 11, 2013 /PRNewswire/ -- GrayRoost Inc., a high-touch real estate brokerage founded by proprietary technology and industry veterans, launches an innovative lifestyle-based approach to house buying. The GrayRoost real estate concierges with their deep local knowledge and seamless transaction expertise are empowered by neighborhood and city demographic and qualitative data allowing you to make the most informed decision when buying or selling real estate.

"Buying a home is more than just a search for properties within a city. It's about your lifestyle and how the home you buy fits into the way you live," said Vikram Raghavan, CEO of GrayRoost. "GrayRoost's search platform aspires to transform the way you search for properties by layering in lifestyle facets into your search criteria."

GrayRoost real estate professionals set themselves apart from others by making each step of the transaction rapid, communicative, and ideal for their clients' lifestyles. The GrayRoost website is often the starting point for real estate transactions, so GrayRoost.com is designed for the entire house-buying process – clients can search for properties, get pre-approvals, schedule viewing tours, and even write an offer, whilst interacting with GrayRoost expert agents.

When selling your property, GrayRoost ensures that your home is presented in the best possible light. Our professional photographers and marketers strive to deliver above and beyond your expectations to ensure that quality traffic reaches your property listing resulting in a faster sale. By providing you with informed upgrade suggestions and a value of returns for all upgrades, GrayRoost agents help you maximize your investments.

GrayRoost matches clients to their ideal homes based on their lifestyles by being a one-stop-shop with expert resources augmented by a powerful recommendations engine for real estate transactions and by providing quality demographic data, smart city and neighborhood guides.

To learn more about GrayRoost, visit www.grayroost.com.

About GrayRoost

GrayRoost is a high-touch real estate brokerage utilizing innovating technology to deliver real estate transactions with a focus on exceptional client service and lifestyle-based searches.GrayRoost Inc. was founded by Nitin Shingate, Vikram Raghavan, and Harini Venkatesan. We here at GrayRoost recognize that a home is not just a place you live but also the biggest investment you make. Our goal is to make the home buying and selling process faster, easier, and more transparent with great analysis and fantastic customer service from our real estate industry veterans to ease the decision making process.

To learn more about the launch, please contact:

Vikram Raghavan, CEO & Co-Founder
7020 Koll Center Parkway, Suite 100, Pleasanton, CA 94566

Contact: 1-267-679-0100, Email

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SOURCE GrayRoost Inc.