GRAZA DEBUTS HIGH-HEAT COOKING OIL -- FRIZZLE -- IN WHOLE FOODS MARKET AND ON E-COMMERCE

New Innovation Turns Up the Heat with Three Formats for Crisping, Frying, Baking & More

NEW YORK, Feb. 25, 2025 /PRNewswire/ -- Graza, the cult-favorite olive oil brand behind the beloved squeeze bottles, today announced its latest product innovation: Frizzle, launching exclusively on-shelf at select Whole Foods Market stores nationwide and online at graza.co. A single-origin, high-heat cooking oil boasting a smoke point up to 490°F and made from 100% olives, Frizzle is designed for neutral-flavor cooking, baking, grilling and frying.

The new pantry staple comes in three convenient formats to fit every kitchen need:

• Frizzle 750ML Squeeze Bottle: For squeezing directly into a super hot pan or cast-iron.
• Frizzle 5oz Spray Bottle: For oiling up a baking pan, grilling, and more.
• Frizzle 2L Jug: For frying, pouring into a measuring cup, or refilling a squeeze bottle. (Launching soon on graza.co)

"Frizzle is a game-changer for Graza, opening the door for us to reach even more home cooks across the country," said Graza CEO and Co-Founder, Andrew Benin. "We're unlocking even more ways to cook with our high-quality oil — empowering our customers to crisp, fry, and grill with the same confidence they've come to expect from Graza. We have been working on this product since before our January 2022 launch, and we are thrilled to finally introduce it to the world."

Crafted from a glorious mix of olive pomace oil — derived from the tasty tapenade remnants of the first cold press of Sizzle and Drizzle, that is then repressed — and Graza Extra Virgin Olive Oil, Frizzle is a higher quality and more wholesome alternative to traditional neutral cooking oils. Made with single varietal Picual olives, harvested at their peak for top-notch flavor and preformance, Frizzle is naturally extracted and refined without chemicals, solvents or additives.

Frizzle has a buttery, yet neutral flavor and a high smoke point that makes it stand out among popular oils like canola, vegetable, grapeseed, and avocado. Like all of Graza's products, Frizzle is picked, pressed, and bottled in Jaen, Spain.

Brooke Gil, Principal Category Merchant at Whole Foods Market stated, "Frizzle brings an exciting story to our shelves, using leftover pomace from EVOO production to extract the remaining olive oil. It also fills a unique gap in our assortment with an olive oil specifically designed for very high-heat cooking — perfect for stir-frying, deep-frying, or making homemade fries. We're excited to offer a product like this that delivers on performance, and it is sure to please our customers."

Frizzle 750ML squeeze bottle and 5oz spray bottle are now available at select Whole Foods Market stores nationwide and on graza.co, where "The Trio" set, featuring Sizzle, Drizzle, and Frizzle squeeze bottles can also be purchased. In the coming weeks, the 2L jug will launch exclusively on graza.co. To learn more about Graza, please visit graza.co or follow their Instagram on Instagram @getgraza.

About Graza:
Graza makes top-notch, super-fresh, extra virgin olive oil more accessible, affordable, and easy to use. Founded in 2021 by Andrew Benin and Allen Dushi, whose personal mission is to enable all home cooks to have a blast in the kitchen using amazing olive oil for breakfast, lunch, and dinner, Graza was born with Drizzle and Sizzle. The EVOO was launched in fun, first-to-market chef-inspired squeeze bottles. Since then, Graza has introduced nitrogen-sealed Sizzle and Drizzle refill cans and its latest innovation, Frizzle, a high-heat cooking oil made from a mix of high-quality olive pomace oil and EVOO. Using Picual olives from Spain, Graza is able to make the freshest, most desirable olive oil in the world. To learn more about Graza, please visit graza.co or follow on Instagram (@getgraza).

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SOURCE Graza