GRB Entertainment Rebrands to GRB STUDIOS
Ups Scot Cru to Company President
LOS ANGELES, Oct. 9, 2018 /PRNewswire/ -- GRB Entertainment has been renamed to GRB Studios to better align its name with its newly expanded creative direction. Founder and CEO, Gary R. Benz announced today that, along with several key executive promotions as part of the reorganization, the company is expanding its focus to worldwide growth as a premiere content production and distribution company.
Scot Cru has been promoted to President of the reorganized company. He was previously named President of GRB's International sales and distribution activity. Cru joined GRB in July after a 15-year stint with Mark Burnett and was quickly tapped for the head role when a former lead executive departed the company.
Cru and Benz will shepherd the company moving forward. In his new role Cru immediately promoted Karen Pinto to EVP of Production and Megan Reeves to SVP Development. Cru's former lieutenant, Patrice Choghi, who he recently brought on as SVP of International, will continue in that post, now running the company's international distribution and production arm.
"I look forward to working with Scot, Karen, Megan and Patrice as we build GRB Studios to expand our reach domestically and internationally. Scot is a well-known and highly respected television executive, his enthusiasm for our company and the industry is contagious," said Benz.
GRB Studios will continue with current productions such as the Emmy® winning program, Intervention (A&E Networks) as well as producing newly commissioned series and pilots.
"In this ever-expanding global landscape, my focus is to continue the great work that GRB is doing while diversifying our revenue streams across more verticals, working closer with Independent Producers and cultivating relationships with both known and emerging content creators to monetize across multiple traditional and digital platforms," said Cru.
In his new role Cru will be responsible for growing the company's profitability and extending its reach including development, production, sales and acquisitions. The company plans aggressive expansion of its business across all fronts.
ABOUT GRB STUDIOS
GRB is an Emmy® Award Winning content studio and global distribution company servicing linear, digital and branded platforms. GRB was recognized for its commitment to excellence when its A&E series, Intervention (230+ episodes), received the Emmy® Award for Outstanding Reality Program. GRB has been at the forefront of unscripted television for decades with ground-breaking series including Untold Stories of the ER (TLC), Next Action Star (NBC), Showdown of the Unbeatables (Nat Geo), Growing Up Gotti (A&E), Princes of Malibu (FOX) and many, many more! GRB's International Distribution team is globally recognized as one of the premiere distributors of top programming airing in more than 190 countries. GRB has established strong relationships with the largest broadcasters in the world, offering a catalogue of over 3,500 hours of a wide range of genres including crime, food, travel, docu-series, automotive, lifestyle, science and wildlife. Learn more about GRB: http://www.grbtv.com
Media contact: (Ms.) MJ Sorenson MJ Global Communications LLC
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SOURCE GRB Studios
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