Grease Lightning and zebrareach Team Up To Reward Loyal Customers

FREDERICKSBURG, Va., Feb. 20, 2013 /PRNewswire-iReach/ -- February 19, 2013 -- zebrareach announced today that Grease Lightning, a full-service auto care business based in Batavia, NY, has selected zebrareach as their mobile loyalty and marketing management platform.

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zebrareach (http://zebrareach.com) is a mobile marketing program that enables businesses to acquire, connect and reward their loyal customers and grow their business. The zebrareach smartphone app, available for Android and iOS devices, replaces cumbersome loyalty cards for customers.

Grease Lightning's customers will benefit by using a smartphone app that allows them to earn and redeem rewards, keep track of their points and receive exclusive promotions, not only with Grease Lightning but also at 24 other merchants in Batavia, NY that are also zebrareach participating businesses.

Grease Lightning's Director of Marketing, Jimi Collins commented on why the zebrareach loyalty program was a great fit for his business,  "Customer retention is essential in our industry. By rewarding our returning customers we hope to offer added value that our competitors can't.  zebrareach provides us with the perfect opportunity to reinforce the behaviors of repeat business by rewarding our most loyal customers."

Grease Lightning (http://mygreaselightning.com) has 38 locations nationwide with 11 locations in New York. The Batavia locations that are currently using zebrareach are Castrol Premium Lube Express, 50 Liberty St., Batavia, NY 14020 and Grease Lightning, 4003 W Main Street Rd., Batavia, NY 14020.

Grease Lightning is a full service auto center, offering quick and affordable lube/oil changes, fluid check/flush, State inspections, tire and brake services, battery service, windshield maintenance, transmission and radiator services, plus general repair.

"Grease Lightning is a forward thinking automotive service organization and we are delighted to be a part of their ongoing innovation and growth," said Rob Page, CEO of zebrareach.  "Their adoption of zebrareach will help the Company develop stronger relationships with its customers."

To learn more about zebrareach in Batavia, NY, contact Lisa Ace at The Batavian (http://thebatavian.com) by phone at 585-250-4118.

About zebrareach

zebrareach, a product of Zope Corporation of Fredericksburg, VA, (http://zope.com), is a marketing platform that enables small businesses to acquire and connect with loyal customers and grow their business. The smartphone app replaces cumbersome loyalty reward cards. Customers can manage their participation and see their status in multiple reward programs from within one app.

About Grease Lightning

Grease Lightning, a Batavia, NY company was launched in late 2009 and has 38 auto repair and service locations in New York, Maine, Missouri, Illinois and Indiana. Our store management teams all have strong ties to the local communities where they live and work. The entire Grease Lightning team is committed to providing customers with the highest level of service while giving the best value in automotive service.

Media Contact: Bill Blevins ZebraReach, 540-424-7577, [email protected]

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Website - http://www.mygreaselightning.com

SOURCE zebrareach