Great Britain House at SXSW to Display Best of UK Creativity

UK firms attending SXSW represent latest in British innovation and cutting-edge technology

Mar 10, 2016, 12:34 ET from The GREAT Britain campaign from ,UK Trade & Investment

AUSTIN, Texas, March 10, 2016 /PRNewswire-USNewswire/ -- UK creativity and innovation will be on display at the Great Britain House 11-14 March during the annual South by Southwest festival. Over the course of four days, the UK will take over Wanderlust Yoga Studio, located at 206 E. 4th Street in downtown Austin, and showcase the very best that the UK has to offer in the tech, creative, film, and music industries.

The UK continues to have the largest international presence at SXSW. This year is no exception and will include 35 UK Tech Ambassador companies that represent the diversity and creative talent that is coming out of the UK. These companies were selected through a highly competitive process by UK Trade & Investment, Tech City UK & Tech North and will take part in various seminars and demo opportunities to both strengthen their knowledge and connections in the US market. 

"The UK continues to be the largest international partner at SXSW, with more than 80,000 official participants at the annual festival," said Martin Cook, Director UK Trade & Investment in the USA. 

"SXSW Interactive is a fantastic opportunity to both showcase the latest in UK creativity and technology and to see what partnerships are possible with the many outstanding US companies that attend. UKTI is excited that British companies will be able to use Great Britain House to develop their network, learn about growing internationally and win business.  Also, we have an incredible track record of success for attracting international companies to grow their business from the UK. The UK's creative and tech sectors have well-deserved reputations for excellence, the UK's creative sector generates more than $13 million per hour and we are home to Europe's two largest tech hubs—London and Manchester."  

Throughout the week, UK Trade & Investment and partner organizations, including Invest Northern Ireland; London & Partners; FutureFest, powered by Nesta; Tech City UK; and Tech North will host events that will demonstrate how UK is home to vibrant and business-friendly cities.

Among the many events taking place at the Great Britain House is UK Trade & Investment's afternoon tea for women in technology. Moderated by Antonia Romeo—the UK government's special envoy to US technology companies—the event will feature a panel discussion on the economic and social benefits to supporting strong female leadership in technology fields. 

Romeo remarked on the event:

"The business benefits of gender equality are well-known, and this is as true in technology as in more traditional markets. There are a huge number of talented women in tech, but we can and should do more to promote gender equality in the sector. In the UK, women account for less than 20 percent of the digital workforce. The UK government wants to be part of the solution. This debate at the Great Britain house will focus on how business and government can work together on this important issue."

A full schedule of events at the Great Britain House and profiles of the UK Tech Ambassador companies are available online.

About The GREAT Britain campaign
The GREAT Britain campaign showcases the best of what the UK has to offer to inspire the world and encourage people to do business with, invest in, visit and study in the UK and unites the efforts of the public and private sector to generate jobs and growth for Britain.  For more information on the Creative Industries click here

About UK Trade & Investment
UKTI works with UK based businesses to ensure their success in international markets through exports. We encourage and support overseas companies to look at the UK as the best place to set up or expand their business. The UK is the number one destination for Foreign Direct Investment (FDI) in Europe. For more information on UKTI click here

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SOURCE The GREAT Britain campaign; UK Trade & Investment