Greek Foodservice: The Future of Foodservice in Greece to 2016

NEW YORK, June 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Greek Foodservice: The Future of Foodservice in Greece to 2016

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Product Synopsis

This report provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies.

Introduction and Landscape

Why was the report written?

This report is the result of Canadean's extensive market and company research covering the Greek foodservice industry. It provides detailed analysis of both historic and forecast foodservice industry values at channel level, analysis of the leading companies in the industry, and Greece's business environment and landscape."Greek Foodservice: The Future of Foodservice in Greece to 2016" provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Greek foodservice value chain, and for new companies considering entering the market.

What is the current market landscape and what is changing?

The Greek foodservice market has suffered heavily due to the economic crisis. The rise in unemployment and decreased disposable income were a few of the major factors responsible for the modest growth of the foodservice industry in the country.

What are the key drivers behind recent market changes?

The rising number of women in the workplace and a fast-paced lifestyle amongst the younger age groups are creating a shift towards fast food. Additionally, growing health awareness and obesity concerns are helping to develop healthier and more nutritious eating habits.

What makes this report unique and essential to read?

"Greek Foodservice: The Future of Foodservice in Greece to 2016" provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Greek foodservice value chain, and for new companies considering entering the market.

Key Features and Benefits

This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Greece.

This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Greek foodservice market.

This report provides details on the number of outlets, transactions, average price, foodservice sales, sales per outlet, and transactions per outlet per week, across nearly 50 sub-channels.

This report provides highly granular future forecasts and historic market data to aid market and strategic planning.

This report will help you to assess the impact of economic recession and recovery on foodservice market growth.

Key Market Issues

The global economic recession, as well as the Greek debt crisis, has led to job losses resulting in an increase in the unemployment rate in the country. The unemployment rate has increased from 8.9% in 2006 to 16.5% in 2011.Both full service as well as quick service restaurants suffered a decline in the number of transactions.

Consumer consumption started declining in Greece in 2010 due to rising inflation and decreasing disposable incomes. The financial crisis has led to a dramatic drop in disposable incomes, which has led to the preference for cheaper forms of entertainment.

The tourism industry has seen a boost in the number of visitors due to various factors. The government also has taken some initiatives to promote the image of Greece as a tourist destination. These developments in the tourism sector can help to create jobs in future.

Increased ethnic diversity has influenced food consumption patterns and demand in recent years. In Greece, the overall population comprises of non-Greek nationals from Bulgaria, Germany, Kosovo, Greece, Netherlands, Romania, and the western part of Asia. However, the taste and preferences of these population groups are different from each other, creating new opportunities for foodservice providers to target new consumer sets.

One of the byproducts of the economic crisis in Greece is the problem of homelessness. Rising homelessness in Greece due to unemployment has further lowered consumer confidence, as many consumers have cut down on unnecessary expenses.

Key Highlights

In the past few years, deviation from healthy traditional Mediterranean food habits and the adoption of western diet and lifestyle has led to a rise in obesity levels in the country. As the people have become more health conscious and concerned about obesity, they are shifting towards the consumption of healthier meals.

Traditionally, Greeks enjoy consuming home-cooked meals. However, as lifestyles have become busier, the demand for convenience foods such as ready to eat meals, frozen food products, and processed food products has risen.

The fear and insecurity among consumers due to the recession and unstable economic conditions has made them price sensitive and value for money conscious.

Rising health awareness and obesity levels in the Greek population have pressurized many foodservice operators to provide nutritional information of food products.

Greek consumers have deviated from the traditional diet and are demanding more variety in food. The young consumers are especially willing to experiment with new cuisines.

To order this report:

Greek Foodservice: The Future of Foodservice in Greece to 2016

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