Green Earth Technologies, Inc. Partners With Chris "Ludacris" Bridges In Celebration of Earth Month

WHITE PLAINS, N.Y., April 28, 2011 /PRNewswire/ -- In Celebration of Earth Month, Green Earth Technologies, Inc. (OTCBB: GETG), a leading US manufacturer and marketer of "green" environmentally safer consumer packaged goods and products, announced today a partnership with Chris "Ludacris" Bridges, the multi-platinum selling artist, actor, record label executive, entrepreneur and philanthropist.  Ludacris is widely known as a passionate automotive enthusiast and a supporter of environmentally friendly brands and products, making the alignment a perfect fit.  Green Earth Technologies will donate money and products to The Ludacris Foundation to reinforce among urban youth that every day can be Earth Day, and Ludacris will support the partnership via social media.

In addition to being an award-winning music artist and actor in Academy Award winning films such as "Crash," Chris Bridges, known to millions as "Ludacris," is the President and Founder of The Ludacris Foundation, a non-profit Atlanta-based organization that uses music and the arts to connect with urban youth. The foundation has received numerous awards, provided over 30 grassroots non-profit organizations with grants, and has positively impacted millions of lives with their generosity.  Ludacris' most recent project is a role in the film "Fast Five," to be released nationwide this Friday, April 29, continuing his alignment with the hit car racing franchise.  In 2008, Ludacris co-hosted Planet Green's television series "Battleground Earth" with rocker Tommy Lee as they set out on a journey across the country to go head-to-head in a series of eco-challenges to reduce their carbon footprint through "green" missions.  

"As an entrepreneur and a supporter of all things green, I believe in Green Earth Technologies' brand, products and message that every consumer can make simple changes to be green without sacrificing quality or performance," said Ludacris.  "I also love my cars and now can feel good about driving green, running on high performance G-OIL motor oil."  

Green Earth Technologies recently launched a campaign to "Change Your Oil, Change the World!", encouraging consumers to switch from their current petrochemical motor oil brand to G-OIL®, the world's first and only American Petroleum Institute (API) Service SM Certified 5W-30 Bio-based Full Synthetic Motor Oil, grown and made in the U.S.A.  With oil prices at their height and consumers looking for sustainable high performance green solutions, G-OIL, a blend of nature's American grown base oils, makes it possible to reduce dependency on foreign oil and off-shore drilling.  G-OIL is not a re-refined or a recycled oil, but a bio-based FULL SYNTHETIC motor oil that provides superior performance and protection during the maximum oil change intervals recommended by vehicle manufacturers

"We are thrilled to partner with Ludacris who is an influential role model to millions of fans and young beneficiaries of The Ludacris Foundation," said Jeffrey Loch, President of Green Earth Technologies.  "Our aim is to educate the masses about how they can make their lives and cars greener today."

The average consumer changes their oil 2-3 times per year.  Green Earth Technologies API certified G-OIL is now available for sale at Walmart.  For a complete listing of participating retail locations, visit www.getG.com.   

About Green Earth Technologies, Inc.

Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning that consumers can now "do their part" without having to give up performance or value.  "Save the Earth – Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive, outdoor power equipment and household performance and cleaning categories.  G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety or retailers and lube centers, including: The Home Depot, Wal-Mart Stores Inc., Canadian Tire Corp. (CTC), Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, Strauss Auto Stores, VIP, National Auto Stores, Do It Best, Lex Brodie's Tire Company, Honest One and participating ACE & True Value dealers.  Please visit www.getg.com for the latest news and in-depth information about GET and its brands.

Statements made in this release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These statements are based upon current information and expectations. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties. Investors should also be aware that while the Company from time to time does communicate with securities analysts, it is against the Company's policy to disclose to them any material non-public information or other confidential commercial information. Investors should not assume that the Company agrees with any report issued by any analyst or with any statements, projections, forecasts or opinions contained in any such report.

SOURCE Green Earth Technologies, Inc.