Green Innovations CEO Rundle Provides Outlook on the Future of 100% Tree-Free Bamboo Paper Products

MIAMI, April 19, 2013 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to provide this discussion from its new CEO, Mr. Philip C. Rundle, regarding positive near and long-term prospects for the Company and the strong future anticipated for bamboo paper products.

"Over the last six months, Green Innovations has made fantastic progress to position itself as a world class eco-friendly supplier of finished paper and wipes products to retailers and distributors, including bath tissue, towels, napkins, baby wipes, and a variety of moist flushable wipes for facial, feminine, and household use," stated Philip Rundle, the new Chief Executive Officer of Green Innovations.  "We plan to focus on continued product excellence and superior customer service while building on the quality of our people, our suppliers, and core brands, Sensational and Clearly Herbal."

"That being said, we firmly believe that 100% tree-free bamboo products represent the future of this industry and we are not alone in that assessment.  In fact, Kimberly-Clark, one of the largest consumer paper products companies in the world, and my previous employer, has recently announced its plan to source 50% of its wood fiber from alternative sources and their main focus is bamboo.  This presents the type of opportunity where a relatively small company like Green Hygienics can compete with the industry leaders like Kimberly-Clark with new innovative products in a more than $30 billion market.  While they are busy developing new products, processes, and capacity, Green Hygienics has already sourced products exclusive to the North American market and is currently capable of supplying the very largest national retailer and distributor accounts."

Rundle concluded, "The Green Innovations leadership team is very skilled and comprised of industry veterans with unparalleled experience in the tissue and wipes business.  With this team in place, we plan to leverage our exclusive bamboo product supply network to our full advantage as we work to grow our branded and private label distribution and revenues from both traditional sourced paper and bamboo products."

Mr. Philip C. Rundle, CEO of Green Innovations, is considered a visionary business leader with over 20 years of extensive domestic and international experience in the tissue, diaper, wipes, and feminine care products business.  During his career, Philip spent 16 years with Kimberly-Clark, a $21 billion leading international consumer goods company, reaching the position of Vice-President, Central and Eastern Europe.  His most recent industry role was as CEO of Oasis Brands, Inc., a leading tissue manufacturer based in North America, where his efforts led to double digit growth and brand leadership for the past three years. 

About Green Innovations Ltd.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

For further information regarding Green Innovations Ltd., contact:

Green Innovations Investor Relations
(866) 947-5567 (Toll-free)
E-mail: [email protected]
Website: www.greeninnovationsltd.com

Disclaimer

This press release contains "forward-looking statements".  Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to accelerating and expanding growth plans, and achieving sales and distribution goals.  The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words.  The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information.  Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations").  The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements.  Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs.  The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

SOURCE Green Innovations Ltd.