Green Innovations Expands Strategic Advisory Board with Addition of Drug and Grocery Wholesale Veteran

Feb 28, 2013, 06:22 ET from Green Innovations Ltd.

MIAMI, Feb. 28, 2013 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that Mr. Michael Perfetti has agreed to join the Company's Strategic Advisory Board.

"I feel that the addition of Mr. Perfetti to our Strategic Advisory Board is another boost to our credibility from one of our most supportive distributors," stated Bruce Harmon, Chief Executive Officer of Green Innovations.  "His extensive brokerage experience and his insightful knowledge regarding the buying practices of larger retail chains should provide us with a significant benefit going forward."

Michael Perfetti is currently President of Perfetti Sales & Marketing, Inc., an independent wholesale product broker in the State of Illinois.  Michael has been in the brokerage business since 1979 and founded Perfetti Sales & Marketing in 1995.  During his career, he has represented more than 400 manufactures across numerous categories, including grocery, candy, paper products, dairy, and frozen.  He has also successfully sold into every established customer channel, including drugstores, grocery chains, club stores, box stores, dollar stores, convenience stores, cash & carry, and gift suppliers.  Mr. Perfetti has served on over 50 broker advisory boards during his career.  Perfetti Sales & Marketing is currently the exclusive wholesale representative of various Green Hygienics 100% tree-free bamboo and traditionally source paper products in the State of Illinois. 

"I feel it's an honor to begin working more closely with the Green Hygienics team," stated Perfetti.  "They have quickly become a reliable supplier and have built an impressive expanding catalog of products that I believe can be suitable for just about every customer need.  I look forward to helping them execute their business strategy and achieve their vision for a greener environment and long-term profitability."

The Company's Strategic Advisory Board now consists of three members; Kalpesh Parmar, Mark DeFilippo, and Michael Perfetti

About Green Innovations Ltd.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

For further information regarding Green Innovations Ltd., contact:

Green Innovations Investor Relations
(866) 947-5567 (Toll-free)


This press release contains "forward-looking statements".  Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to building distribution with larger retailers, expanding product lines, and achieving long-term profitability.  The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words.  The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information.  Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations").  The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements.  Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs.  The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

SOURCE Green Innovations Ltd.