Green Innovations Ltd. Becomes Publicly Traded Dedicated Bamboo Products Company - Tree-Free Eco-Friendly Bamboo Industry Gaining Global Attention

CAPE CORAL, Fla., Nov. 14, 2012 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that it has become a publicly traded company.  The Company's common shares recently began trading on the OTC Bulletin Board and the OTCQB markets under the symbol GNIN.

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

Mr. Bruce Harmon, CEO of Green Innovations, stated "As the world continues to trend away from tree-based products in favor of products with smaller carbon footprints, consumers are becoming more educated about the greener alternatives that are available to them in the marketplace and are consequently demanding higher standards for these products.  Well-priced high quality eco-friendly bamboo household and paper products are at the forefront of this global green consumer trend."

Founded in 2001, American Hygienics Corporation (AHC) was first established as one of the first foreign-owned exclusive wet wipes manufacturers in China.  Over the years, AHC and its partners' continuous efforts towards maintaining superior quality standards and innovation have created a true global company.  Through an exclusive licensing agreement with AHC, Green Innovations is now positioned to potentially become one of the largest distributors of bamboo based personal and household products in North America.  Our top quality exclusive products are created in a state of the art FDA-accepted facility in Shanghai that allows us to manufacture all kinds of personal care, household, and industrial bamboo applications.  Our design and manufacturing strategy is based on our "quick-turnaround" concept which allows us to obtain the shortest lead-time from concept to fully customized product.

Mr. Harmon continued, "We are very pleased to have successfully completed the going-public process and anticipate leveraging our status as a publicly traded company to execute our business strategy and achieve the goals outlined in our mission statement.   I look forward to leading these growth efforts and hope to build Green Innovations into the most respected name in eco-friendly tree-free bamboo products in North America."

Green Innovations Ltd – Mission Statement

"To source, manufacture, distribute, and market well-priced tree-free bamboo products of the highest quality to environmentally conscious and general consumers across North America."

Green Innovations intends to execute a multi-faceted approach to achieve its underlying mission statement with the ultimate goal of building and maintaining shareholder value;

1) Create a financially self-sustainable company through organic growth and institutional funding when required.  Green Innovations will not complete any unnecessary funding to dilute our stock; we maintain this will enhance shareholder value over the long term.

2) Expand our product line through our "quick-turnaround" concept to our existing clients as well as new clients.  By listening to our clients' needs we can roll out more new products quickly to meet growing market demands.

3) Grow our sales force in various regions across the United States.  This will help the Company increase sales in new markets with new retailers and provide additional market intelligence required to introduce new products nationwide.

4) Expand our service and product offerings in Canada through new sales representatives.

5) Expand our product and sales force outside North America.  The Company has identified several additional regions for potential growth, including Europe, the Middle East, as well as Central and South America.

6) Consistently review services and corporate mandate to maintain the highest level of service and products to our clients and our shareholders.

About Green Innovations

Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods.  The Company provides consumers the opportunity to enjoy high-quality and performance eco-friendly goods from dedicated experts that have been producing bamboo products for over a decade, along with the cost-benefit of local raw material manufacturing, and the satisfaction of knowing that by using these products they are doing their part to reduce their carbon footprint and to continue the movement towards a more healthy and sustainable planet. 

For further information regarding Green innovations Ltd., contact:

Green innovations Investor Relations

(866) 947-5567 (Toll-free)

E-mail: [email protected]

Website: www.greeninnovationsltd.com

Forward-Looking Statements

This press release contains "forward-looking statements".  Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  The user can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words.  The user should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information.  Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations").  The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements.  Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs.  The user should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

SOURCE Green Innovations Ltd.